Sramana Mitra: All the business model is entirely predicated upon the hotels paying your fees and not the consumers. What are the key segments where you do business? Are we talking weddings? What are the top segments in which your business flows? Tim Hentschel: Sports teams is big for us. It’s great to have a
Sramana Mitra: Between 2005 and 2015, there’s a ten-year journey. Can you highlight for us some of the major strategic moves that really helped your business propel forward? Tim Hentschel: The years between 2005 and 2008 were very interesting because we had two competitors. One was Group Travel Planet and the other was Groupe. Groupe had the Travelocity
Sramana Mitra: What scale are you at now? Carl Mazzanti: We’ve been in the middle of the pack of the Inc. 5000 fastest growing companies for the last five years. We hit $7 million in 2014 and we’re on track for revenue between $9 and $10 million this year. If we continue this for the next 15 years
Sramana Mitra: What did you do with that? What was the next milestone after you got that money? Tim Hentschel: We just used it for growth. We eventually bought our own office space in San Diego and started hiring some people. Sramana Mitra: Why would you buy office space? Tim Hentschel: There was a real estate
Sramana Mitra: In terms of your current business, what percentage of that is selling your own product versus selling other people’s products? Carl Mazzanti: 60% to 70% is our own. Sramana Mitra: But Infrastructure-as-a-Service, right? Carl Mazzanti: Let me answer your first question. Your first question is what percentage of it is selling your own
Sramana Mitra: Before we go to the post two-year bootstrapping phase, what did you achieve? You launched a website. You started getting customers. How did you get customers? How did the customers find you? Tim Hentschel: It wasn’t that hard in those days. The Internet was new. Blogs were just beginning to become popular. I
Sramana Mitra: What data were you collecting and what was the process of collecting that data? Rakesh Gupta: Any marketing activity in any company actually falls into three or four different kinds of marketing. One is, people using the phone to reach people. People are using email to reach people or people are doing door-to-door
Sramana Mitra: Does that mean that you were building more like a toolkit as opposed to a full blown architected product? You have a toolkit that you apply wherever similar problems crop up again. Does that describe the scenario better? Carl Mazzanti: If you look at where we are 15 years from now, the primary