Sramana Mitra: Also, your sales cycle was already in full swing. If there are 100 customers engaged in the developing of the product, that means that as soon as the product is ready, a good percentage of those are ready to buy. If you have product–market fit, a good percentage of those are ready to buy.
Sramana Mitra: Tell me about the conditions under which you started your first company. What was that company? What was going on around that led you to that and how did you get that going? Kurt Long: I was very naive about being an entrepreneur. I was a really good software developer and had a
Sramana Mitra: Venture capitalists and even seed investors do not fund concepts. We say this to our entrepreneurs in the program all the time. You have to get to a business. You have to get to some level of validation with your product before people are willing to write big checks. Andrew Rubin: I think
Alex tells the story of a bootstrapped company from London that has gone all the way to $10 million in just over 10 years and is now looking to scale further, perhaps with outside capital. Sramana Mitra: Let’s start at the very beginning of your story. Tell us where you’re from, where you were born, raised,
Kurt has tried different permutations and combinations of bootstrapping, several of them successfully. Listen to his perspective on each of those. Sramana Mitra: Let’s start at the very beginning of your journey. Where were you born, raised, and in what kind of background? Kurt Long: I was raised in Clearwater, Florida. I grew up in
Sramana Mitra: What are the nuggets of what you were going to do differently and how you were going to do them differently? Andrew Rubin: Very simply put, our industry has been dominated by hardware- and network-based solutions for over 20 years. It doesn’t mean that it’s wrong. It’s just that it was the singular approach. Our
Sramana Mitra: How has your revenue ramped from the 2007 time frame to 2015? Where are you now? Chris Grandi: We’re growing over 50% per year. In year one, we started our revenue with less than a million dollars. You grow a 100% when your revenue is smaller. Our revenue is significantly bigger now but we’re
Sramana Mitra: What did you do in the Valley? Andrew Rubin: In every sense of the word, people talk about luck, timing, and fate being not everything, but an important part of the story. Sramana Mitra: It’s a very big thing. Andrew Rubin: It’s an incredibly important part of the story in my case. While