Sramana Mitra: Essentially, the $400,000 in the first year was from about 8 to 10 deals? Ernie Bray: Yes. We had about 8 to 10 clients. Sramana Mitra: These were clients that would remain as recurring revenue clients, because they would continue to use your system and the pricing model is based on number of
Sramana Mitra: When you were actually processing claims, what did you see that triggered this idea? Ernie Bray: What I saw was that claims technology systems were outdated. They were just green screen technologies at that time. I’ll give you an example. When I was looking at AAA, appraisers would go out and take photographs of
Ernie Bray: After three years, we ended up shutting down the business. It was my first taste of starting something on my own from scratch. We didn’t make much money, but during that time we didn’t know how to monetize something on the Internet. This was new, but it was the thing that clicked for me.
Ernie leveraged his domain knowledge in auto insurance claims processing, and has built a robust, sustainable business. He uses a virtual workforce strategy to scale. Sramana Mitra: Let’s start at the very beginning of your story. Where are you from? Where were you born, raised, and in what kind of circumstances? Ernie Bray: I was
Sramana Mitra: You sell apparel through them or shoes? Katie Echeverry: Apparel. Sramana Mitra: That’s awesome actually. Katie Echeverry: It is. I really knew nothing about wholesale. They were so patient with me with all the terminologies. I remember saying, “What’s EDI?” They were very patient and have taught me a lot. I couldn’t have
Sramana Mitra: Do you remember what your revenue level was in 2007? Katie Echeverry: About $100,000. Sramana Mitra: For the year? Katie Echeverry: Maybe a little bit more. We got our first space to accommodate the Internet business, but people were coming in off the street wanting to shop. We made a little showroom. Within six months,
Sramana Mitra: What happened in year one and year two? What kind of numbers did you do in year one and year two? Katie Echeverry: I think I did about $3,000 in my first year, and then $6,000 the next year. Every year, I doubled. Sramana Mitra: In year three, you still have your pharmaceutical job,
E-commerce companies are relatively easy to bootstrap. Steve tells the story of his journey bootstrapping Seismic Audio to almost $10 million in revenue. Sramana Mitra: Let’s go back to the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? Steve Acree: I was born