Sramana Mitra: How did these people find out about your service – that they could join as lookers? Robin Smith: There are national property inspection companies and it wasn’t too far out of the realm of getting that same group of people. I didn’t want to launch with WeGoLook until I had the platform ready
Sramana Mitra: Interesting. Let’s go a bit granular here. You started in 2009 you said? Robin Smith: I formed the LLC late 2009. It took about a year to recruit my first group of lookers. I built the platform and my website. It took about a year for me to do all that. It was
Sramana Mitra: What would the platform do? What was the idea? Robin Smith: The idea behind it was really crowdsourcing. This was even before Uber. Even Dave Berkus calls us as the Uber of inspections. I had this idea to create a platform that would connect agents out in the field. I tried to think of
How often do you hear of a successful entrepreneurship story out of Oklahoma? Well, meet Robin Smith. Sramana Mitra: Let’s start with the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of circumstances? Robin Smith: I was born in Oklahoma. I was raised, primarily, on
Sramana Mitra: What, specifically, in terms of levers were you able to push by investing more aggressively? What could money buy you? Venky Balasubramanian: This was around technology at that point because we were in a market where we had to move fast in terms of what we were going to be releasing. Things were changing
Sramana Mitra: However, your per minute numbers are a premium over the carrier’s per minute numbers that you have to turn around and pay, right? Venky Balasubramanian: Technically, yes but not really. In practice if you go to a carrier directly, what you do in effect is a service running more than 10,000 minutes. Our price
Sramana Mitra: If I were making that decision, I would have made a different decision. If I had $15,000 to $20,000 coming from two customers, I would not raise angel financing and part with equity at that point. Venky Balasubramanian: I agree, which is why I’ll get to what we did a year later. A
Sramana Mitra: Your business model was in providing consulting services, training, and support? Venky Balasubramanian: Back then, we had no plan to monetize. This was still a project for us. We had no business model. Sramana Mitra: You were based in Bangalore and Mike was based in France? Venky Balasubramanian: Yes, I was in Bangalore