categories
HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
entrepreneur journeys
Getting to Three Thousand Customers in Legal: iManage CEO Neil Araujo (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Focusing precisely on designing a product strategy always helps scale. iManage has focused steadfastly on the legal process and the workflow thereof. Sramana Mitra: Let’s start at the very beginning of your personal journey. Where are you from? Where were you born, raised, and in what
Bootstrapping from Ukraine: BPMOnline CEO Katherine Kostereva (Part 4)
Sramana Mitra: We need to go from 2004 to 2015. In the context of what happened as you were growing within Europe, were you following the customer acquisition strategy using cold calling? Katherine Kostereva: Yes, for outbound marketing and inbound marketing as well. Sramana Mitra: Specifically, what marketing strategies worked for you that helped you
Bootstrapping Using Services From Sweden: Dapresy Founder Tobi Andersson and CEO Rudy Nadilo (Part 7)
Rudy Nadilo: I have a thought that is separate from what Tobi just said. A lot of people told me I was crazy to go work for the Swedes. When I joined, it was probably $2 million. There were more than 30 clients. I looked at this, not as a risk, but as a gift.
Bootstrapping from Ukraine: BPMOnline CEO Katherine Kostereva (Part 3)
Sramana Mitra: What did you need to do in terms of sales and marketing? Precisely, what were the hires assigned to do? Katherine Kostereva: Since the beginning of the company, we invested heavily into both inbound and outbound marketing. We always had sales development. In 2003, we managed to do it just through cold calls.
Bootstrapping Using Services From Sweden: Dapresy Founder Tobi Andersson and CEO Rudy Nadilo (Part 6)
Sramana Mitra: What is it about this company that appealed to you and what is your background? Rudy Nadilo: My background is in technology. To keep it simple, I graduated from Northwestern and got my MBA. I ended up being in the advertising industry for the first 10 years. Then I went to the research field because
Bootstrapping from Ukraine: BPMOnline CEO Katherine Kostereva (Part 2)
Sramana Mitra: Tell me a little bit about you and how this came about. You’re saying that you experienced demand from different countries for CRM. This was 2003? Katherine Kostereva: Yes. Sramana Mitra: How did you get this off the ground? Katherine Kostereva: It was just the two of us – myself and my partner. We
Bootstrapping with Affiliate Marketing: Zeeto CEO Stephan Goss (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Affiliate Marketing is at the heart of many wonderful bootstrapping stories. It’s inexpensive to get going and profitable quickly, and managed well, can scale substantially. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and
Bootstrapping Using Services From Sweden: Dapresy Founder Tobi Andersson and CEO Rudy Nadilo (Part 5)
Sramana Mitra: Were all the hundred customers, most of whom you transitioned into the new common platform, in Sweden? What was the geographical distribution of these clients? It sounds like you really remained close to them throughout this process. Tobi Andersson: I’d like to make one correction. The number of customers were about 30 and
