Building a New Niche Brand from New Hampshire: Yogibo CEO Eyal Levy (Part 2)

Sramana Mitra: Is this a product that you are doing under your own brand? Eyal Levy: For the first line, we had to develop the product ourselves. We had to develop a different inner fabric to make it more durable and to comply with the regulations here. It’s our own brand. I started the brand.

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Competing with Giants: Colin Earl, CEO of Agiloft (Part 1)

Colin’s company has to compete with Salesforce.com, ServiceNow, and Apttus with a bootstrapped business. Read on to learn how he does so. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? Colin Earl: I was born in London

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Building a New Niche Brand from New Hampshire: Yogibo CEO Eyal Levy (Part 1)

We’ve been covering new niche brands that have successfully been built either purely with e-commerce or with an online-offline combination. Yogibo is a bean bags company that has scaled nicely in its niche. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in

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Bootstrapping an Online Mattress Brand to $168 Million: Ricky Joshi and Ron Rudzin, Co-Founders of Saatva Mattress (Part 5)

Sramana Mitra: One of the results of this increased competition is that Google keyword pricing goes up significantly. Ricky Joshi: Absolutely. Sramana Mitra: You’re a high-ticket item, so I suppose you have lots of headroom to spend on customer acquisition. Still, everybody in that space does have that kind of headroom, so the bidding war

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Bootstrapping an Online Mattress Brand to $168 Million: Ricky Joshi and Ron Rudzin, Co-Founders of Saatva Mattress (Part 4)

Sramana Mitra: You’re saying that from your Google PPC, you would target only the region that is close to your manufacturing and distribution centers? Ricky Joshi: Yes. Sramana Mitra: How much of this did you launch with in 2011? Ricky Joshi: Are you asking which market? Sramana Mitra: Yes.

Bootstrapping an Online Mattress Brand to $168 Million: Ricky Joshi and Ron Rudzin, Co-Founders of Saatva Mattress (Part 1)

    Ron and Ricky have built a luxury mattress brand online. Learn how. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? Ricky Joshi: I’m from Columbus, Ohio and went to Dartmouth for undergraduate. I went on

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A Pilot’s Heroic Journey: Jonny Nicol, CEO of Stratajet (Part 7)

Sramana Mitra: How many private jet operator companies are out there? Jonny Nicol: In the US, there are 3,300 private jet companies, which have a thing called 135 accreditation. That’s a legal FAA requirement to be a charter company. We deal with only 500 of them because we want to make sure that we’re only

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A Pilot’s Heroic Journey: Jonny Nicol, CEO of Stratajet (Part 6)

Sramana Mitra: How many people were on the team at this point when you were going through this? Jonny Nicol: Six months earlier, there were 16 people. I actually let people go before we ran out of money, which was painful. Then there were eight of us. It wasn’t actually the case that they could work

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