dLocal was spun off from its parent company with 40 customers. It never took any outside funding and has grown to 350 customers within a year. Read on for more. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of
Sramana Mitra: Talk to me similarly about how you position against ServiceNow and Apttus in contract management. Colin Earl: It’s essentially the same positioning. The Agiloft platform allows us to do two things. It allows us to configure the product to meet the needs of an individual customer in a period of weeks and it
Sramana Mitra: Let’s go back to specifics. What was your customer acquisition strategy? Was it direct sales? You had a set of customers who were on your previous product and were switching or upgrading to this one. Was that the first set of customers that you got? Colin Earl: Yes, that was the first set of
Sramana Mitra: By the end of 2014, what was your level of e-commerce business? Eyal Levy: Because we grew the business through other options, the percentage of the online business remained within the 15% to 20% range. Domestically, it grew. It went up to 25%. Sramana Mitra: I have one question which I can’t help
Sramana Mitra: All these years, it’s a progression and evolution of the same company that you’re still running today? Colin Earl: That’s right. Sramana Mitra: This previous product that you’re comparing your current contract management software with, what year was that? Colin Earl: The first product was roughly in 1996 to 2002. We ran with
Colin Earl: The next thing that happened was somewhat of a surprise. It was being picked up by very large businesses. I won’t mention by name but it’d suffice to say that one client was one of the world’s largest defense contractors. When a guy representing them called, I asked him what they will be using it
Sramana Mitra: Now we’re talking 2010. What is the split in the business? How much are you selling through retail? How much are you selling online? Eyal Levy: Back then, the online business was about 20%. Sramana Mitra: What happens in 2011? Eyal Levy: We saw that the model of the store worked. In October of
Sramana Mitra: You had IBM paying the bills and you were basically hatching a company on the side. You had the time and runway to do that. Colin Earl: As anyone working 40 hours a week. Sramana Mitra: Tell me about what you were doing on the side. Colin Earl: I was working on an