Sramana Mitra: The two of you launched this thing around 2012? Chris Turner: Around 2015. Sramana Mitra: Did you take inventory or consignments?
It is very difficult to find gaps in e-commerce these days. Chris found one and executed the hell out of it. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? Chris Turner: I was born and raised in
Sramana Mitra: What about team? You and your co-founder brought it to almost one million ARR an a bit of seed funding. How did you build the team from there on? Deepak Gupta: Team was one big challenge for us. We had never done teambuilding exercises before. That was something new. We got some initial
Sramana Mitra: What were the components of the full authentication? Deepak Gupta: We did a user name and password with social login. We were managing the full login and registration. Pretty much the whole element of login, registration, forgot password, and user activation. Sramana Mitra: Were you still just within the Drupal ecosystem?
Sramana Mitra: In what timeframe did you zero in on the pricing model? Deepak Gupta: We did experiments on pricing. After 9 to 12 months, we got to a decent pricing model. Sramana Mitra: Can you talk about those experiments? What was working and not working?
Sramana Mitra: What did you get done in those few months when you still had the job? Deepak Gupta: At the beginning, there was a little hesitation whether the product was going to work. As soon as we launched, we started getting customers. Customers started asking questions. In those few months, I saw that there
Deepak tells a textbook story of a developer turned entrepreneur. He and his cofounder started by bootstrapping with a paycheck, validated the hypothesis, and then quit their jobs. We love stories like this, as you know. Sramana Mitra: Tell me where you’re from, born, raised. What kind of background?
Sramana Mitra: How do you compare with companies like Replicon? Peter Coppinger: I don’t know Replicon. I have to check them out. Sramana Mitra: I haven’t talked to them in a long time, but their pitch is similar to yours. I haven’t tracked them.