Sramana Mitra: You started navigating the venture capital industry in Silicon Valley? Keith Krach: Yes, that was my introduction. We had five venture capitalists. It got to a point where we were running out of money. Sramana Mitra: Who were these people? This is 1989. This is a very immature industry from a venture capital
Sramana Mitra: In the time that you’ve cracked the market for your early customer base, what has become the dominant use case of the product? Tomer Shiran: It’s actually pretty diverse now. It’s very horizontal. Sramana Mitra: So you’re selling to IT? Tomer Shiran: Oftentimes, we’re selling to IT. We’re either selling to IT or
Sramana Mitra: What years are we talking? Keith Krach: We’re talking 1981 to 1987. Sramana Mitra: You were at GM until ’87 or longer? Keith Krach: Until ’87. I was Vice President at General Motors and was running a division. It was time to move on. They keep you moving when you’re high potential. I
Sramana Mitra: What was your experience in raising Series A? Tomer Shiran: It was a very good one. We went through the process. We mapped out which investors we knew that we wanted to discuss this with. We probably met six or seven investors. A majority of them were interested in investing in the Series
Ariba was the first B2B internet company in history. In this interview, we go back through one of the iconic ventures that shaped Silicon Valley, paving the way for much that came later. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in
Tomer Shiran: Somewhere in the company, we have some data about our customers and business, but we don’t have that ability to ask questions and get an answer because the data is in so many places and it’s in various different structures. It really requires a lot of engineering effort to do anything with it.
Yes, concept financing still happens from time to time, especially for fat startups, but you need to have deep domain knowledge, and strong investor relationships, to pull one off. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born and what kind of background? Tomer Shiran:
Sramana Mitra: How has you blog content strategy changed as you morphed from writing about entrepreneurship to travel? Matt Wilson: We ended up selling Under30CEO.com. We then decided to completely break off into a new content strategy and into a completely separate business. It was time for us to move on. I was running Under30Experiences