Sramana Mitra: At what point did the US business start happening in your evolution? You started in 2010. At what time did the US business take off? Camilla Ley Valentin: I would say two to three years into the company. Sramana Mitra: What strategic nuance did you make to catalyze the growth of the US
Sramana Mitra: What is the average size of each customer? What is an average deal size? I’m trying to understand your business. Is it a business that generates $2,000 or $200,000 per customer? Camilla Ley Valentin: What I can say is that our customers range. An example of a small case could be a university
Sramana Mitra: Was your first customer from Denmark? Camilla Ley Valentin: Yes, it was. It was a government company and that was the first customer. It was a company called Nature Agency and they manage all the hunters in Denmark. The hunters have to register all the animals that they shoot in a complicated legacy
Camille tells a wonderful story of capital-efficient entrepreneurship, including scaling a company born in Denmark that now has 40% of its business in the US. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born and raised? What kind of background? Camilla Ley Valentin: I come
Sramana Mitra: What were the strategic nuggets of building that business? 2012 to now, what were some of the inflection points of the business? Andrew Rose: One of the early inflection points was that we had to show success.We had to prove to consumers. I’ll give you a couple of indicative examples, and you can
Sramana Mitra: You said there was a chicken and egg situation. Can you double-click down on that? How did you address the chicken and egg situation? Andrew Rose: Part of it was for the early insurance companies that took the leap with us saying, “We’ll come on as your initial insurance companies.” It was that
Sramana Mitra: Your first round of funding was from foreign investors for $100 million? Andrew Rose: That is correct. Sramana Mitra: Who were these investors?
Sramana Mitra: In what capacity did you start that company? Were you just a regular entrepreneur or were you doing this in an intrapreneurship mode? Andrew Rose: It’s a bit of both. The UK office provided the capital. I was employee one and I hired up to hundreds from that point. It is intrapreneurship, but