Jeff Wilkins: It was fascinating to see that one virtue of being lean was that you’re going out. In some cases, we’ve even got companies that had such a pain point to pay us for creating a solution. The challenge is, you need to be able to retain enough rights to the IP so you
Sramana Mitra: Was Sift a funded company or a bootstrapped company? Jeff Wilkins: It was a funded company but by angel investors only. We had a pretty modest round. I think we raised less than $1.5 million for the business. We have investors like Eric Smith, Michael Harrison, and some of the Justice League of
Sramana Mitra: How many years did you stay at Sun and what happens next? Jeff Wilkins: I spent three and a half years at Sun. I got a call from a colleague who had been working on creating a new medical instrument. It was pretty much serendipitous. He essentially said, “I’ve got this idea for
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Jeff has turned $1M of personal investment (with his Co-Founder) to $80 million in revenue. Pretty capital-efficient, this entrepreneur’s journey! Sramana Mitra: Let’s start with where your story begins. Where are you from? Where were you born, raised, and in what kind of background? Jeff Wilkins:
Sramana Mitra: You’re obviously list-building for email marketing on behalf of these aggressive marketeers. Does this mean that this list can also be used to market through MailChimp or Eloqua? Adam Robinson: This is my vision right now. What we’re doing right now is, we’re updating all of our marketing pages to communicate this message
Sramana Mitra: You got this $3 million cash cow. You had other people running it. You didn’t have to spend time on it and it gave you cash with which you could do other things. Adam Robinson: Yes, that’s great to have but it’s not that exciting. I had been building this lead.com product. I
Sramana Mitra: What was your analysis of the gap in MailChimp’s story where you could actually come in and do something? Adam Robinson: What I had observed over the years is that people had success doing very narrow things. I’m sure you’ve heard of this guy Nathan Barry at ConvertKit. He has the perfect tool
Adam Robinson: After hiring agencies to try do Facebook marketing, none of them worked because our product wasn’t good enough. It was only good enough for this uncompetitive channel. We had to do stuff that MailChimp isn’t doing. I didn’t want anything like the freemium model because they’re doing that. The company which I cannot