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Capital Efficient Entrepreneurship: Jeff Wilkins, CEO of Motili (Part 4)

Posted on Saturday, Sep 7th

Jeff Wilkins: It was fascinating to see that one virtue of being lean was that you’re going out. In some cases, we’ve even got companies that had such a pain point to pay us for creating a solution. The challenge is, you need to be able to retain enough rights to the IP so you

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Capital Efficient Entrepreneurship: Jeff Wilkins, CEO of Motili (Part 3)

Posted on Friday, Sep 6th

Sramana Mitra: Was Sift a funded company or a bootstrapped company? Jeff Wilkins: It was a funded company but by angel investors only. We had a pretty modest round. I think we raised less than $1.5 million for the business. We have investors like Eric Smith, Michael Harrison, and some of the Justice League of

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Capital Efficient Entrepreneurship: Jeff Wilkins, CEO of Motili (Part 2)

Posted on Thursday, Sep 5th

Sramana Mitra: How many years did you stay at Sun and what happens next? Jeff Wilkins: I spent three and a half years at Sun. I got a call from a colleague who had been working on creating a new medical instrument. It was pretty much serendipitous. He essentially said, “I’ve got this idea for

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Capital Efficient Entrepreneurship: Jeff Wilkins, CEO of Motili (Part 1)

Posted on Wednesday, Sep 4th

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Jeff has turned $1M of personal investment (with his Co-Founder) to $80 million in revenue. Pretty capital-efficient, this entrepreneur’s journey! Sramana Mitra: Let’s start with where your story begins. Where are you from? Where were you born, raised, and in what kind of background? Jeff Wilkins:

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Candid Discussion of a Bootstrapper’s Journey Through Failures to Success: Robly CEO Adam Robinson (Part 7)

Posted on Sunday, Aug 18th

Sramana Mitra: You’re obviously list-building for email marketing on behalf of these aggressive marketeers. Does this mean that this list can also be used to market through MailChimp or Eloqua? Adam Robinson: This is my vision right now. What we’re doing right now is, we’re updating all of our marketing pages to communicate this message

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Candid Discussion of a Bootstrapper’s Journey Through Failures to Success: Robly CEO Adam Robinson (Part 6)

Posted on Saturday, Aug 17th

Sramana Mitra: You got this $3 million cash cow. You had other people running it. You didn’t have to spend time on it and it gave you cash with which you could do other things. Adam Robinson: Yes, that’s great to have but it’s not that exciting. I had been building this lead.com product. I

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Candid Discussion of a Bootstrapper’s Journey Through Failures to Success: Robly CEO Adam Robinson (Part 5)

Posted on Friday, Aug 16th

Sramana Mitra: What was your analysis of the gap in MailChimp’s story where you could actually come in and do something? Adam Robinson: What I had observed over the years is that people had success doing very narrow things. I’m sure you’ve heard of this guy Nathan Barry at ConvertKit. He has the perfect tool

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Candid Discussion of a Bootstrapper’s Journey through Failures to Success: Robly CEO Adam Robinson (Part 4)

Posted on Thursday, Aug 15th

Adam Robinson: After hiring agencies to try do Facebook marketing, none of them worked because our product wasn’t good enough. It was only good enough for this uncompetitive channel. We had to do stuff that MailChimp isn’t doing. I didn’t want anything like the freemium model because they’re doing that. The company which I cannot

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