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Capital Efficient Entrepreneurship: Glamping Hub CEO Ruben Martinez (Part 1)

Posted on Thursday, Sep 19th

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Travel has been a popular category for entrepreneurs to build capital-efficient businesses in. Read the story of Glamping Hub. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? Ruben

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Bootstrapping First from Colorado, Then Scaling with VC Funds: Faction CEO Luke Norris (Part 4)

Posted on Thursday, Sep 19th

Sramana Mitra: Do you have a sense of where your pricing model is settling into based on these early interactions? When you were starting to get bombarded by VCs, did you know where your price point was settling into? Luke Norris: I had an idea where my price point is settling into. Still to this

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Bootstrapping First from Colorado, Then Scaling with VC Funds: Faction CEO Luke Norris (Part 3)

Posted on Wednesday, Sep 18th

Sramana Mitra: At this point, the revenue that you’re making is from this product that you just demonstrated at VMWare? Luke Norris: A third of our revenue is from that. The other third is through the sharing of networking and sharing of compute resources. Sramana Mitra: The revenue that is coming from this product, who

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Bootstrapping First from Colorado, Then Scaling with VC Funds: Faction CEO Luke Norris (Part 2)

Posted on Tuesday, Sep 17th

Sramana Mitra: Where were you based while you were doing all this? Luke Norris: I was still in Denver. At that time, I was working a lot in New York. I didn’t have a permanent place out there, but I was there several weeks a month. Sramana Mitra: What happens next and what year are

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Bootstrapping First from Colorado, Then Scaling with VC Funds: Faction CEO Luke Norris (Part 1)

Posted on Monday, Sep 16th

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Luke has executed a tremendously effective Bootstrap First, Raise Money Later strategy with Faction. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? Luke Norris: I was born in

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Capital Efficient Entrepreneurship: Jeff Wilkins, CEO of Motili (Part 7)

Posted on Tuesday, Sep 10th

Sramana Mitra: Did the pricing change when you made this switch to providing these insights? Jeff Wilkins: Somewhat. We’ve always underpriced our services and probably devalued some of the things that we do. We definitely left some money on the table. Over time, we’ve been trying to rationalize that more. Maybe if we can help

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Capital Efficient Entrepreneurship: Jeff Wilkins, CEO of Motili (Part 6)

Posted on Monday, Sep 9th

Sramana Mitra: How long did it take you to hit a million in revenue? Jeff Wilkins: Two months. Sramana Mitra: What sized contracts were you doing? Jeff Wilkins: We started as a reactive company. A client or one of their tenants had a problem with one of their HVAC units. In the early days, they’d

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Capital Efficient Entrepreneurship: Jeff Wilkins, CEO of Motili (Part 5)

Posted on Sunday, Sep 8th

Sramana Mitra: Let’s get to the genesis of Motili. What were you thinking? Why did you start this company? What did you want to do with it? Jeff Wilkins: I was selling another company. There was a product registration business that I had called Interaxis here in Denver. Our clients were consumer durable manufacturers like

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