John Jonas: I was getting good at SEO. I built this website. A week later, I made $50 in one day. I remember jumping around the house. I had this tiny 2-bedroom house. It was 900 square feet. I was jumping around the house with my wife because we made $50. I built more of
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. John has built an online job portal specifically focused on the Philippines. Very interesting story of how one entrepreneur has held steady his priorities and built a terrific lifestyle business! Kudos! Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from?
Sramana Mitra: What about number of travelers? Are we looking mostly at couples traveling or are we looking at group travel? Ruben Martinez: Our demographic is between the ages of 25 and 42. There really is something for everybody. We do get a lot of families and couples, and ladies weekend and solo trips. Really
Sramana Mitra: What did you see on the horizon that if you could do that, it would move to the next level? Ruben Martinez: Some of the strategy was built around normalizing the word glamping itself. Anytime somebody says glamping, they’re going to list out their thoughts. Their thoughts are probably different from everybody else’s.
Sramana Mitra: What about financing? Did you bootstrap it? How did you get it off the ground? Ruben Martinez: At the very beginning, it was bootstrapped. It took about two years, more or less, before we got our first angel round. We had a small round that allowed us to invest in a little bit
Sramana Mitra: What does this do to your revenue? You’re approaching $20 million in revenue and you’re facing competition. What happens? How does the revenue change? Luke Norris: At this point, the revenue started to flatten a little. We’re growing but we’re not growing anywhere near what we used to. We’re still finding our way
Sramana Mitra: What was the spark for the business? Ruben Martinez: The idea of Glamping Hub came from the simple fact that nobody was representing unique outdoor accommodation online. Everybody has gotten into hotels, apartment rentals, and condo rentals.
Sramana Mitra: Talk to me a little bit about the co-labelled and white-labelled channel partnerships that kicked in gear. How did they come about? Luke Norris: We had established an early go-to market motion. The key to this next level of success was NetApp. We were able to co-label with them where they were signing