Sramana Mitra: The primary problem that you’re addressing is disaster recovery. Sazzala Reddy: That is the number one use case we found for our platform. Sramana Mitra: How did you settle into this problem domain? What led to this being the chosen problem to go solve with your founding team of five?
Sramana Mitra: How long did you work at Cohera? Sazzala Reddy: I was there for a year or so. Then I started looking around. I had a friend who happened to be in a networking company called Cosine Communications. It was a slightly bigger company. Then the market crashed.
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Datrium is executing very well in the cloud-based disaster recovery space. Read on for the company’s journey so far. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
Sramana Mitra: Where has Tennessee been an advantage? It sounds like you’re not scaling on the basis of these telephone calls. But you had to pound the pavements from a sales point of view through an online channel. David Stange: Yes. Nashville has been an advantage for us because we have direct flights to every
Sramana Mitra: It’s B2C? David Stange: B2B. Our product is strictly B2B. We have a B2B2C element. We currently have hundreds of hotels that use the Beachy system. It’s a three-part solution. We have an integrated online booking engine. When I make my hotel reservation, I can see a map and I’m prompted to reserve
Sramana Mitra: You had a virtual company with developers mainly from Eastern Europe. Peter Zaitsev: Initially, yes. We gradually expanded to other countries. Now we have about 35 different countries. Sramana Mitra: It’s still a virtual company though.
Sramana Mitra: How did you finance this company? David Stange: I started the company with $7,500. I lived in one of my warehouses. I traveled around to my offices with an air mattress in my trunk. I showered at truck stops for two years. Every morning, I’d wake up and go to a truck stop
Sramana Mitra: What did you start in London? Peter Zaitsev: I started Percona as it is now. It was a different company with different ideas. Sramana Mitra: When you founded Percona, what was the idea?