Sramana Mitra: What was the name of your ad network? Peyman Nilforoush: NetShelter. Sramana Mitra: What years were these? Peyman Nilforoush: From late 1999 to 2008. In 2008, we raised $26 million in venture capital. We moved to San Francisco in 2009 and started building out the company and scaling it out. We ended up
Peyman has done two startups in the ad network and content network field, and this discussion takes us through that journey. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
This is a fascinating story of a subscription service for high-quality meat being delivered to consumer homes. Sramana Mitra: Let’s go to the very beginning of your story. Where are you from? Where were you born, raised, and in what kind of background?
Sramana Mitra: How did you acquire this very fragmented customer base? Stefan Batory: Initially, we weren’t been thinking about that because we were supposed to work with that partner from southeast Florida who was supposed to acquire clients for us.
Sramana Mitra: I thought you were trying to reposition the taxi company to doing a marketplace. How did you get to the software house? Stefan Batory: I did not reposition the taxi business. I just kept it growing. At the same time, I was also running a small division of the software development house, which
Stefan Batory: At the same time, I was preparing for a Marathon race on the Sands. It’s a marathon across the Sahara desert. You have to carry a backpack with all your food and supplies to survive in the desert. I started having some aches and pains in my legs, so I had to see
Stefan Batory: After 12 years of running that first company, I got a little bit tired of growing a company that was in the service business. To double the revenue, I had to double the headcount. When we got to over 200 engineers, I didn’t feel like I wanted to hire another 200 to double
Stefan started a software development company in Poland with a few other partners. Today, he’s running a high-growth, VC-funded SaaS + marketplace business in the US. Awesome journey!