categories
HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
entrepreneur interview
Defying Google: Adify CEO, Russ Fradin (Part 15)
Strategy, market opportunity identification, positioning … all this good stuff apart, a successful ad network would require Adify to be able to execute in conjunction with the large media companies at many more levels of operational excellence. There, as per my own experience, so far, both Adify and Washington Post are only moderately acceptable. By
Social Entrepreneur: Harish Hande (Part 9)
A key partnership Selco has recently achieved is with Sewa Bank. This will not only provide access to additional microfinancing, but will also provide access to more customers in a very efficient manner. SM: Let me ask you a bit more about the Sewa Bank partnership opportunity. What does it offer and how will you
Defying Google: Adify CEO, Russ Fradin (Part 14)
SM: Are you getting the visibility at the right level of executive sponsorship at these large media companies? RF: I can tell you there are a lot of very senior folks at Washington Post that I have personally met. Beyond just them, deciding to build a network is a very important decision for a brand.
Social Entrepreneur: Harish Hande (Part 8)
In the next phase of the interview, I look to understand where Selco earns its revenues and how it plans to finance its growth. It is interesting to see the mix of social venture funds along with private foundations. SM: Of the 80,000 installations completed, have they paid you one-time fees, or do you go
Defying Google: Adify CEO, Russ Fradin (Part 13)
We’re talking about large media companies and their assets: readership / traffic, brand, channels, advertiser relationships, sales forces, and inventory. Why should old media just concede the battle to Google and Yahoo, with so many great assets? SM: Not only do they have great sales forces and good relationships with advertisers, but they also have
Social Entrepreneur: Harish Hande (Part 7)
Here we review the current status of Selco. Harish and his company have completed 80,000 installations with plenty of room for growth. They have 25 service centers, and just over 140 employees. SM: What stage are you at now? How many installations have you done, how many employees do you have, what is the level
Defying Google: Adify CEO, Russ Fradin (Part 12)
We concluded the last segment on the note that amongst Adify’s noble mission is to free the bloggers from the clutches of Google AdSense, which really abuses them. (I am only half kidding … the title of this series is deliberate, and on topic.) SM: What kind of CPM rates are you seeing? I know
Social Entrepreneur: Harish Hande (Part 6)
Microfinancing structures are an area of interest for me. With Selco, Harish has had to tap into various microfinancing structures. He describes these in a bit more detail, as well as how he leverages outside help to promote his cause. SM: Let’s talk about financing a bit more; microcredit, microequity, microfranchise – the microfinance structures
