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Taking on Business Intelligence: Lucidera CEO Ken Rudin (Part 7)

Posted on Monday, Jul 23rd

SM: What stage are you at now? Revenue? Profitability? Traffic? Customers? Users? Any other metrics you track? KR: We launched our service in Q2 of this year, and the response has been fantastic. We’ve already signed up our first set of paying customers, which is a great milestone for us. Initially, our primary goals are

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Taking on Business Intelligence: Lucidera CEO Ken Rudin (Part 6)

Posted on Sunday, Jul 22nd

SM: What are your top target segments? KR: We are finding a lot of success with Sales Operations managers, VP of Sales and also the CFO or Director of Finance at small and medium size companies. Those with a slightly distributed workforce and who don’t want the hassle of managing the cost associated with traditional

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Taking on Business Intelligence: Lucidera CEO Ken Rudin (Part 5)

Posted on Saturday, Jul 21st

SM: Describe the value proposition of LucidEra, including differentiation versus the rest of the market. KR: LucidEra combines sales and financial data to give users at small-to-mid sized businesses powerful insight into the effectiveness of their entire sales operations process (including quotas, pipeline, revenues, and expenses). We firmly believe that just like the everyday consumer

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Taking on Business Intelligence: Lucidera CEO Ken Rudin (Part 4)

Posted on Friday, Jul 20th

SM: What was the market landscape like when you founded the company? KR: When we founded the company in 2005, the BI market was pretty stagnant. Not much innovation had happened in that market in the prior 10 years. It was basically a lot of vendors selling expensive solutions that were difficult and time consuming

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Re-engineering the Book Business: Blurb CEO, Eileen Gittins (Part 4)

Posted on Thursday, Jul 19th

SM: What are your top target segments? EG: We segment the market very broadly into Consumer/Prosumer and Professional. Top segments within consumer/Prosumer are: * photography books of all kinds including travel, fine art, compilations from photo enthusiast communities * wedding (participant books) * yearbooks, student/class books * family histories * cookbooks Top segments within Professional

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Taking on Business Intelligence: Lucidera CEO Ken Rudin (Part 3)

Posted on Thursday, Jul 19th

SM. Where did you get the idea for LucidEra? What is your domain experience in the Enterprise 3.0 business? KR: The idea developed in two stages. First, when I ran my Business Intelligence consulting company many years, it became obvious that while Business Intelligence solutions were common in large enterprises, they were rare in small

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Taking on Business Intelligence: Lucidera CEO Ken Rudin (Part 2)

Posted on Wednesday, Jul 18th

SM: So your professional career began at Oracle. KR: Yes. I left Oracle to get a business degree at Stanford University. When I graduated in 1994, I started a consulting company called Emergent that focused on designing and building Business Intelligence solutions for large companies. We were acquired by Keane (a public systems integration company)

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Taking on Business Intelligence: Lucidera CEO Ken Rudin (Part 1)

Posted on Tuesday, Jul 17th

We have had lots of discussions about Enterprise 3.0. In this interview, I will be speaking with Ken Rudin, CEO of Lucidera, a young company attempting to become a leader in the massive Business Intelligence market by applying Enterprise 3.0 principles. Readers, note that Ken is an experienced serial entrepreneur, and you will learn much

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