If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Wonderful story of yet another Australian founder who has diligently scaled to $10M+ in revenue. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? Hugh Massie: I was born
Sramana Mitra: How much is the deal size now? Senraj Soundar: Close to double. We have multiple products, but they are priced at a lower level. Sramana Mitra: All through this evolution, have you continued to bootstrap or have you brought in any financing? Senraj Soundar: Till now, we’re bootstrapping because we were able to,
Sramana Mitra: What were the revenue levels in 2013 and 2014? How was the company growing? Senraj Soundar: We were staying somewhere around 80% to 100% growth for the next two to three years. Sramana Mitra: When did you hit $5 million in revenue? Senraj Soundar: In the last two years. Sramana Mitra: What else
Sramana Mitra: What year did you start building this product? Senraj Soundar: In 2008. It took several years to get it right because there’re a lot of moving parts. You have to seamlessly optimize your calling agent’s time. The calling agents are navigating the call. While they’re navigating the call, you have to show the sales rep what is
Sramana Mitra: What was the product? Can you talk a bit more about what was the product that you took that long to build? Senraj Soundar: A good sales representative working hard typically makes 60 to 80 dials on average, but he could talk to only three to four decision makers or prospects. The challenge is
Sramana Mitra: From a consumer’s point of view, it’s confusing. How do you convey that there’s something that is worth paying a premium for? Eric Shannon: We just have a standard reply. We’re not going to reference any competitor directly here. All we can say is do your research, check their warranty, do they have
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Senraj has bootstrapped his company to over $10M in revenue and is contemplating raising some growth capital now. He will, most likely, have numerous offers from investors. We love stories like this that reinforce our philosophy: “Do not go to VCs as beggars, go as kings!”
Sramana Mitra: How long did it take you to get up to a point where banks were willing to give you lines of credit for inventory? Eric Shannon: We never had a problem. I never got a no when I asked. By the time I asked, we were well in the seven figures in revenue.