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- The Accelerator Conundrum
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- The Future: End of Capitalism
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Bootstrapping to $80 Million from Canada: Rob Purdy, CEO of Power2Motivate (Part 3)
Sramana Mitra: How long did it take you to get a first version of this product out? Rob Purdy: We started development for the Power2Motivate platform in late 2005. It took all of 2006 to complete the first phase. Phase one was the employee engagement component. That was enough to allow us to take that
Bootstrapping to $80 Million from Canada: Rob Purdy, CEO of Power2Motivate (Part 2)
Sramana Mitra: In 1989, you launched this company. What happened between 1989 and 2006? Did the business succeed? Were you able to get clients? What scale were you operating at? Rob Purdy: The business did okay. Unless marketing services companies have a very solid unique point of difference, it’s really challenging to continually grow the
Bootstrapping to $80 Million from Canada: Rob Purdy, CEO of Power2Motivate (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Adding to our incredible roster of stories of entrepreneurs who have bootstrapped decisively, Rob’s is an incredible journey of a precise execution. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and what kind of
Bootstrapping to $10M+ From Australia: Financial DNA CEO Hugh Massie (Part 6)
Sramana Mitra: How did you stimulate that? Were these inbound leads or did you actually go after enterprise clients? Hugh Massie: Both. There were inbound leads. People became aware that we existed. Because what we have done has been leading edge, it’s only now that these bigger firms are starting to having a goals-based financial planning
Bootstrapping to $10M+ From Australia: Financial DNA CEO Hugh Massie (Part 5)
Sramana Mitra: What did you price it at? Hugh Massie: There are three pricing levels. The bottom one is $1,500 a year. The top one is $3,995 a year depending on what components of the system they buy. Sramana Mitra: What was the mix of customers? Were you still selling largely to the small individual advisors
Bootstrapping to $10M+ From Australia: Financial DNA CEO Hugh Massie (Part 4)
Sramana Mitra: How long did it take you to reach a million dollars in revenue? Hugh Massie: We were about two years into it before we got to that level. Sramana Mitra: That was still based on the product sales model, right? Hugh Massie: Yes. Sramana Mitra: What was the next major strategic thing that
Bootstrapping to $10M+ From Australia: Financial DNA CEO Hugh Massie (Part 3)
Sramana Mitra: Whom are you selling to? Are you selling to financial advisors? Hugh Massie: We sell a subscription package to financial advisors. We have a SaaS revenue-based model. Sramana Mitra: Got it. What is the source of the data based on which you’re developing these models? Hugh Massie: We have built psychometric systems using
Bootstrapping to $10M+ From Australia: Financial DNA CEO Hugh Massie (Part 2)
Sramana Mitra: When you decided that this was the mission around which you were going to create an offering, what did you decide to do? What was the product or service? What format did it take? Hugh Massie: I realized that it needed to be a product that was scalable. It could be done by
