Using Facebook For Lead Generation: Underground Elephant CEO Jason Kulpa (Part 6)

Sramana: Following your business model, do you get paid when the lead converts or when your client purchases the lead? Jason Kulpa: When one of the clients purchases the data, we are compensated.

Using Facebook For Lead Generation: Underground Elephant CEO Jason Kulpa (Part 5)

Sramana: Do you see any trends on your radar regarding retraining the workforce? Huge industries have become emaciated over the past decade. Are you seeing people looking for retraining opportunities? Jason Kulpa: Individuals who are retraining and moving into new industries is a major segment of what we are doing. It is split 50/50 between

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Using Facebook For Lead Generation: Underground Elephant CEO Jason Kulpa (Part 4)

Sramana: What is the volume of leads, or how many students are you placing into programs at this point? Jason Kulpa: On a monthly basis we source about 75,000 valid, interested candidates for programs.

Using Facebook For Lead Generation: Underground Elephant CEO Jason Kulpa (Part 3)

Sramana: How do you generate candidates who will remain in educational programs long-term? What are the parameters that you take into account? Jason Kulpa: We consider factors such as gender, geo-location, ethnicity, and age. Those are just a few of the data sets that we use for some of our media and it can change

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Using Facebook For Lead Generation: Underground Elephant CEO Jason Kulpa (Part 2)

Sramana: What was the value proposition of Underground Elephant when you founded the company? Jason Kulpa: The idea was to remove the middle man from the equation and create more transparency in the process. I wanted to do a deep data dive about who the customer was and what the user experience was all about.

Using Facebook For Lead Generation: Underground Elephant CEO Jason Kulpa (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Jason Kulpa founded Underground Elephant in 2008. Underground Elephant is a leader in technology-based marketing, and is one of the fastest-growing advertising agencies in San Diego. Kulpa was recently recognized for his outstanding leadership, and awarded the “Most Admired CEO” award by the San Diego Business

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Trends And Opportunities In Cloud Computing: Jim Burleigh, CEO Of Cloud9 (Part 7)

Sramana: It sounds like you are productizing a best practice in sales management. That would do very well for SMBs as well. Obviously there is low-hanging fruit you must pick now, but the SMB could be applicable for the future. Jim Burleigh: You hit an interesting point. Part of the implementation of our forecasting and

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Trends And Opportunities In Cloud Computing: Jim Burleigh, CEO Of Cloud9 (Part 6)

Sramana: What kind of target audience are you after? What size companies do you aim to support? Jim Burleigh: We believe the floor is 50 to 100 sales reps. Any fewer than that and you can do this relatively well in your head. We look for folks who forecast from the ground up, not the

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