Building a Capital Efficient Second Venture: LiftLab CEO John Wallace (Part 7)

Sramana Mitra: It’s interesting. Now, where to from here? You said that 2023 was great. You’ve been doubling every year. It’s almost venture scale growth without raising huge amounts of money, which is all fabulous. What are you trying to accomplish and how do you want to play this? John Wallace: Next, it must be,

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Building a Capital Efficient Second Venture: LiftLab CEO John Wallace (Part 6)

Sramana Mitra: So, a fraction of their media spend is your business model. What kind of deal sizes are we talking and, and what do you need to sell? In the pandemic, I heard from a lot of people that they were able to close deals without having to meet people. Even very large deals.

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Building a Capital Efficient Second Venture: LiftLab CEO John Wallace (Part 5)

Sramana Mitra: How long did it take you to build out all the specs that you were getting from these customers? John Wallace: We were experimenting only for about a year and a half. Then we spent probably another nine months building the modelling platform.

Building a Capital Efficient Second Venture: LiftLab CEO John Wallace (Part 4)

Sramana Mitra: So, what you’re saying is that you got this input about what the market was looking for, and because they were paying customers on the first piece of the functionality, you were able to get them to give you access to data. Because in all of this, as you know, in building AI

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Building a Capital Efficient Second Venture: LiftLab CEO John Wallace (Part 3)

Sramana Mitra: Now, let’s double click down on the concept of experiments. Once you were in these POC situations and started to gain some traction, what kinds of experiments are customers running?

Building a Capital Efficient Second Venture: LiftLab CEO John Wallace (Part 2)

Sramana Mitra: So let’s double click down on a couple of things here. You mentioned a different dataset. So, what dataset is LiftLab using?John Wallace: In our last company, we were essentially working with user level data, device level data, and log data. Now, we’re working with aggregated data. So we’re working with time series,

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Building a Capital Efficient Second Venture: LiftLab CEO John Wallace (Part 1)

Sramana Mitra: John, welcome to the show again. What are you up to these days? It looks like we talked a while ago about your previous company DataSong and you’re up to a new adventure. So, tell us about it.John Wallace: I’ve been fortunate to be building Lift Lab for the past five years. The

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Building a Terrific EdTech Venture in India: Pallav Pandey, CEO of Uolo (Part 1)

Pallav is a serial entrepreneur and one of the cofounders of Knowlarity. Readers may recall our Knowlarity story as told by Ambarish Gupta. Pallav’s newest venture is a fantastic case study in positioning and Go-to-Market Strategy for EdTech. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were

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