Sramana Mitra: And in those four months, what kind of metrics did you have to show to be able to raise the series? Felix Rodriguez: I’ll never forget how the numbers went. In the first month, our revenue was $4K. Then it was $16K, $40K, and then $80K. It was really a driver of if I
Sramana Mitra: Okay. What were the other startups that you were working on at this point? Felix Rodriguez: Immediately after that, we were thinking that for this company that has over 50 people, what could I and a couple of other engineers build that’s more automated. We were really passionate about automation. I think people call
Felix has done nine ventures and sold several of them. He is currently building a venture-funded,AI-enabled FinTech venture. Really intelligent, scrappy maneuvering in various alleys of online entrepreneurship.
Sramana Mitra: Do the accounting firms identify themselves as being focused on manufacturing companies, retail companies, or physical oriented companies? Kristjan Vilosius: No. Sramana Mitra: Okay. So, how did you find them in building your channel partnership? Did you have to qualify everybody then?
Sramana Mitra: That gap was obvious when you decided to position into the Shopify ecosystem. You’d already found that gap, right? Kristjan Vilosius: Yes. Well, we’d found that when we founded the company. By the time we had finished our basic prototype, we realized that the opportunity is there. Sramana Mitra: How much was the
Sramana Mitra: Okay. Now, during these two years, tell me about the pricing model and the revenue. What was happening? What was the market accepting as your pricing model? What were you able to sell at and how was that adding up to your ARR, MRR?
Sramana Mitra: When you first started getting into the Shopify ecosystem, was Shopify’s marketplace effective in getting you in there? Were you able to put in an app in the Shopify app store to get into that market? Kristjan Vilosius: We did put up an app in the Shopify App Store. That is how we
Sramana Mitra: The entrenched competitors are heavy duty. So that’s my next question. What did you do positioning-wise and go-to-market strategy-wise? So that’s where we’re going to spend most of our time now, on what you are doing, on how did you break in and what was the positioning? How did you navigate the market?