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Building a Fashion Accessories Marketplace from London: Kiyan Foroughi, CEO of Boticca (Part 5)

Posted on Tuesday, Jan 13th

Sramana Mitra: How did you meet these two funds? Kiyan Foruoghi: I knew one of the founders of the first fund. I didn’t know that he had founded this fund because he was the CEO of France’s biggest e-commerce company called PriceMinister. I just reached out to him as an angel investor. He loved the

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Building a Fashion Accessories Marketplace from London: Kiyan Foroughi, CEO of Boticca (Part 4)

Posted on Monday, Jan 12th

Sramana Mitra: What levels were you able to get to before you raised the convertible notes? There were actually transactions happening on your site? Kiyan Foroughi: There were transactions happening but we’re talking about single digits daily before the convertible notes. It was still very early. We started seeing more traction, and I can talk

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Achieving Product-Market Fit That Allows You to Build Billion Dollar Unicorns: Gaurav Dhillon, Founder of Informatica and SnapLogic (Part 4)

Posted on Monday, Jan 12th

Sramana Mitra: 156 customer calls that you made gave you real conversations about real customer problems. Even though you didn’t sell what you went out to sell, this was a great opportunity to immerse yourself in customers and learn what they were really looking for. Gaurav Dhillon: This is AB testing to the power of

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Building a Fashion Accessories Marketplace from London: Kiyan Foroughi, CEO of Boticca (Part 3)

Posted on Sunday, Jan 11th

Sramana Mitra: Let’s go back to 2010 when you were launching Boticca. Tell me more about how you got this off the ground. What did you launch with? What was the financing around it? Kiyan Foroughi: I actually launched an alpha version of the website on my own. I’m not a technical guy so I

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Achieving Product-Market Fit That Allows You to Build Billion Dollar Unicorns: Gaurav Dhillon, Founder of Informatica and SnapLogic (Part 3)

Posted on Sunday, Jan 11th

Gaurav Dhillon: Let me take you through that journey. I still remember how excited we were. Once we got the grant, we built the research into the object databases. The truth is they never got anywhere. Then we thought, “Why don’t we build technology to help people downsize?” This is 1995 and you’re running a COBOL program on a

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Building a Fashion Accessories Marketplace from London: Kiyan Foroughi, CEO of Boticca (Part 2)

Posted on Saturday, Jan 10th

Sramana Mitra: What did you do to address that issue? Kiyan Foroughi: Before I jump into that, there’s one thing I want to add. I told you about my professional background. In terms of my family heritage, I come from a background of jewelry. I’m the fourth generation in the luxury industry on my mother’s side.

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Achieving Product-Market Fit That Allows You to Build Billion Dollar Unicorns: Gaurav Dhillon, Founder of Informatica and SnapLogic (Part 2)

Posted on Saturday, Jan 10th

Sramana Mitra: Prior to Informatica, your work experience was with Unisys? Gaurav Dhillon: That’s correct. Sramana Mitra: Did you come up with the concept for Informatica while you were at Unisys? Gaurav Dhillon: We wanted to break up into our own along this whole point server downsizing process. Believe it or not, the co-founders applied

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Building a Fashion Accessories Marketplace from London: Kiyan Foroughi, CEO of Boticca (Part 1)

Posted on Friday, Jan 9th

I continue to be interested in how the fashion industry is slowly and surely finding innovative ways to leverage the Internet. Kiyan Foroughi has created a marketplace for fashion accessories that is scaling nicely and helping new designers find a customer base. Sramana Mitra: Let’s start at the very beginning of your personal story. Where

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