Sramana Mitra: Were you using third party software for these projects? What was the lay of the land in terms of tools and technologies for doing this work at that time?
Sramana Mitra: Okay, so we’re doing an Entrepreneur Journey story. I need a journey. So give me timelines. When did you do what and what led to what and so on. So, you were trying to do this business and your Alabama college education was from what year to what year? Seven years, you said.
Josh is building a Data Science training company from Alabama. It’s a very interesting model, going deep into high school level skill development in what the market needs today. Sramana Mitra: Hi, Josh. It’s great to have you. Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised?
Sramana Mitra: You have about a $12-$15 million company right now, is that right? Abhinav Girdhar: I would say north of that, but i don’t have the real numbers on top of my head. Sramana Mitra: And it’s a bootstrapped company?
Sramana Mitra: Okay, when did the Automate product come out? Abhinav Girdhar: That was prior to Design. We launched it during the thick of Covid. Now, we’ve got three of these products doing pretty well. Sramana: The Automate product is also at a million dollar run rate?
Sramana Mitra: Can you talk about the pricing strategy? Abhinav Girdhar: We strategize in terms of what value we are adding to the platform. So we started as an app builder, later on we started offering a free website with an app. So when you create an app you also get a website.
Sramana Mitra: Ok, so you spun it out around $1 million ARR? Abhinav Girdhar: That’s correct. Sramana Mitra: So now that you’re at $1M ARR, has a shakeout happened in the market? Have some of the other smaller competitors started folding or consolidating? What’s the situation?
Sramana Mitra: Out of the 10,000 registrations, how many converted into paying customers? Abhinav Girdhar: Mostly these were small customers, so people were coming in on a freemium model. I would say the conversion rate from freemium to paid was pretty low – 1 or 2 out of hundred users. Sramana Mitra: 1-2% conversion rate. That’s