Sramana Mitra: Can you double click down on your three acquisitions and talk a bit more about how you price these deals? If you’re using stock, then how do you price yourself and calculate how you price the valuations of these acquisitions? Talk about the philosophy and the mechanics of doing these deals as a
Sramana Mitra: So this is happening 2015 onwards? Rajesh Jain: So 2015 onwards, we did the international story and the marketing automation stack. I think we made a mistake on the marketing automation side. Now when I look back in hindsight, I think we focused more on the web and missed out on the app
Sramana Mitra: While you were doing your political experiments, Netcore is still selling the two products – the SMS enterprise product and the email marketing product, right? That’s what Abhijit Saxena is executing on, right? Rajesh Jain: From 2007-11, Abhijit was the CEO. In 2011, Girish Nair, who had come back from the US in
Sramana Mitra: Now you have cash. What happens next?
Sramana Mitra: At that time, it was the beginning of the market. Today, things are much more complicated. So, in 1997, what are we talking about? Where were you getting the ads from? Were you working with a network? Were you actually having to sell the ads to corporates? How were you getting the ads?
Rajesh Jain has built a Bootstrapped Unicorn from India. This is an important case study for all the bootstrapped entrepreneurs out there looking for inspiration and methodology to scale. Sramana Mitra: Alright, Rajesh, let’s start at the very beginning of your journey. Where are you from, where were you born, raised, what kind of background?
Sramana Mitra: So this brings us to what? Fall of 2021? Chris Sinkinson: Yes. Right after all that back to school stuff, Dave and I were completely exhausted and one of our biggest competitors out of the Boston area reached out to us. They had been noticing that we’d been winning some deals and we
Sramana Mitra: Now, between when you started with your first client and as you went along, how long did it take you to get to $1 million ARR? Chris Sinkinson: As I’d mentioned, we charged a one time setup fee at the beginning. That hurt us a little bit. I would say it was around