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HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
Capital Efficient Entrepreneurship: Greg Besner, CEO of CultureIQ (Part 7)
Sramana Mitra: Switching gears to the business model, it sounds like it’s a regular SaaS business model. What kind of average deal sizes are you seeing? Are you focused on the large enterprises or is this also mid-market? Where is the target audience? Greg Besner: The wonderful part of culture and engagement is the diversity
Capital Efficient Entrepreneurship: Greg Besner, CEO of CultureIQ (Part 6)
Sramana Mitra: You mentioned that there were a few things that you zeroed in on. You had very good access to validate your idea. In fact, your decision to start this company came out of people coming to you on this topic. What were those nuggets around which you built the product? Greg Besner: Let
Capital Efficient Entrepreneurship: Greg Besner, CEO of CultureIQ (Part 5)
Sramana Mitra: So CultureIQ begins in 2009? Greg Besner: No. CultureIQ was started in 2013. Sramana Mitra: Let’s jump to the CultureIQ beginning. What was the concept? Why did you start CultureIQ? What problem were you going to solve? Greg Besner: I would say that the interest in culture was from being involved with Zappos.
Capital Efficient Entrepreneurship: Greg Besner, CEO of CultureIQ (Part 4)
Sramana Mitra: What year did you start the corporate business? Greg Besner: 2002 is when Sarbanes-Oxley was made effective. I actually don’t remember exactly when we launched with our first corporate client but it was probably in 2003. Sramana Mitra: What was the sales model for the corporate business? At that time, were you selling
Capital Efficient Entrepreneurship: Greg Besner, CEO of CultureIQ (Part 3)
Sramana Mitra: In your situation, having worked in finance, very often, there tend to be good friend investors. As angels, they act as friends and family angels. I love what you said that you raised money from your customers. It’s something that we’re talking about from a methodology point of view. We have done a
Capital Efficient Entrepreneurship: Greg Besner, CEO of CultureIQ (Part 2)
Sramana Mitra: What did you do after Wharton? Greg Besner: I ended up going to Goldman Sachs. At first, it felt like a disappointment that I wasn’t starting a company. Although I was doing entrepreneurial things, I was not pursuing entrepreneurship full-time. I’m still happy I did go to Goldman Sachs for a few reasons.
Capital Efficient Entrepreneurship: Greg Besner, CEO of CultureIQ (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Greg has built three businesses and shares our philosophy of capital efficient entrepreneurship. Read on to learn more about his journey. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of
Bootstrapping to $100 Million Plus: Ultra Mobile Chief Strategy Officer Rizwan Kassim (Part 7)
Sramana Mitra: What strategic moves are worth discussing in your business-building process that people can learn from? What are some of the moves that you’ve made that have really worked or have not worked? What can we learn from that? Rizwan Kassim: One of the most interesting points of a prepaid model is you effectively
