Vertical Strategy Viacom’s Internet properties are targeted to the youth and the young at heart. Entertainment for the youth market is the underlying tone in all its digital properties. The Company’s sites cater to Pre-teens, Teens and College Kids through its portfolio of Nickelodeon, MTV, Comedy Central and VH1 sites. It has created a niche
Introduction Viacom, Inc. is a leading entertainment conglomerate operating through two segments: Media Networks, which includes MTV Networks and BET (Black Entertainment) Networks, and Filmed Entertainment, which includes Paramount Pictures Corporation and Famous Music. The Company owns some of the most popular entertainment brands in the world including, BET, Famous Music, MTV, VH1, Nickelodeon, Nick
Acquisition Targets NYT has been making small investments and acquisitions in the online space for the past few years, tipping its toes into the online waters. The Company’s biggest acquisition in this space has been About.com in March 2005, which has been paying off handsomely. The Company has partnered with Monster which now powers the
By Mitch Berman, Guest Author Previous Post: IPTV: Next-Gen Television? There are 3 flavors of IPTV. This blog deals with the first and most prevalent definition… telco operators. AT&T U-Verse. Verizon FiOS. Second and third tier telcos like Surewest. We will not discuss “technology.” Technology to do video over IP is prevalent, growing and indisputable,
Vertical Strategy Gannett in partnership with Belo Corporation, The McClatchy Company, Tribune Company and The Washington Post Company owns Classified Ventures. Classified Ventures’ objective is to collectively capitalize on the revenue growth in the online classified advertising categories of automotive, apartments, and real estate. Gannett’s various positions in the verticals are sometimes held by the
Web 3.0 Framework discussion Context IAC has done a very good job on the context front. Whether, it is Match.com, RealEstate.com, CollegeHumor.com, Ticketmaster.com or Shoebuy.com, the Company has got the context bang on. Chemistry.com for example has the patent-pending Chemistry Profile™ personality assessment! If you are looking to give the perfect gift to your boy-friend
Vertical Strategy IAC is present in some of the most promising verticals like Dating & Matchmaking, and Real Estate among others. The Company is looking at expanding its verticals both through organic and M&A means. We will discuss the Company’s offerings in the different verticals in the following paragraphs. Dating & Matchmaking Match.com is the
Web 3.0 Framework discussion Context News Corp. has got its Context right. Be it sports (FoxSports or Scout), entertainment (Fox or AmericanIdol), Social Networking (MySpace), games (IGN or GameSpy), Men (AskMen) or Photo-sharing (Photobucket) the Company is bang on in terms of Context. If I am looking for men’s fashion and lifestyle information, there is