How Serena went about translating a strong and steady cash flow into accelerated revenue growth with the risk of a new SaaS business model
LucidEra, the on-demand business intelligence solution provider was founded in 2005 by Ken Rudin, John Sichi and Tai Tran. We had featured Ken Rudin, the CEO of LucidEra last year in an interview.
By Vijay Nagarajan, Guest Author The last month has been a great revelation for me. I have ventured beyond my comfort zone to research and understand the nuances of various other related segments like WLAN, Bluetooth, GPS, set-top boxes, broadband modems, DVD players, and Ethernet. Such is the depth of Broadcom’s business. Before I go
SM: How many engineers worked on the new product? MG: We don’t break out how many engineers work on what products. SM: The reason I am asking that question is more intelligent than it sounds. SaaS companies have a big operational overhead to come to market and get established, but then additional products are not
By Vijay Nagarajan, Guest Author In the previous articles in this series, we looked at the strengths and weaknesses of Broadcom. We also looked at the pros and cons of its broad portfolio of products and its growth by acquisition. Going forward, I will start to dissect the company’s enterprise networking products business.
SM: Which international markets are you seeing adoption in? MG: We are probably the number 1 provider in Australia and New Zealand. We are in the top 3 in France and the top 5 in the UK. Momentum everywhere is going up. From a revenue perspective, we grew revenue by 32% to $128M. In applications
SM: What is your channel strategy? Direct in the enterprise, Telesales for SME? MG: Very close. At the enterprise it is a direct sales force, distributed globally. In SME, it is telesales, our own telesales team. We have a lot of partners we do business with where we get a fee for transacting through our
SM: What is your business model? What is the pricing model? MG: The pricing model in the enterprise space, for companies with more than 3,000 employees, is that we charge by the number of employees in the company. It is not a transactional pricing system. We use multi-year contracts; most of them are three years