If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Ensighten Founder Josh Manion is a fellow MIT alum, and a fellow believer in the tried and true methodology, Bootstrap First, Raise Money Later. Josh raised his Series A with $5 million in revenue. When we spoke in 2015, the company was growing at 150% year-over-year. CHEQ
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Ensighten Founder Josh Manion is a fellow MIT alum, and a fellow believer in the tried and true methodology, Bootstrap First, Raise Money Later. Josh raised his Series A with $5M in revenue. When we spoke in 2015, the company was growing at 150% year-over-year. Wonderful story!
Sramana Mitra: This is something that we are very much in alignment with. Our principle in the 1M/1M methodology is ‘Bootstrap first and raise money later’. The more you can do without raising money and the more carefully and more thoughtfully you can setup the foundations of your business outside of a venture clock, the
Sramana Mitra: Interesting. I see what you’re doing. Did you start this company in 2012? Josh Manion: 2009. Sramana Mitra: At that point, you self-financed this company based on money from your consulting firm, right? Josh Manion: That’s right. My wife and I decided that we would bootstrap it while we were building the technology. That started
Sramana Mitra: Talk to me a bit about how the product is architected. You talked about what other people cannot do. What is it that you do? How do you architect the product that you can do something different and better? Josh Manion: That really started from the inception. When we looked at solving the
Sramana Mitra: What was that insight? Josh Manion: No matter what we did with those customers, the amount of value that they were able to realize was this tiny fraction of the potential value of all the different technologies that they would use. You could think of it this way. The vendors of this time
Sramana Mitra: How far did that take you? What were you able to do with that model? Josh Manion: I described that as it was enough to survive but that was about it. That got us to maybe $100,000 in revenue. It wasn’t much. Sramana Mitra: It was you and your wife at that point?
Sramana Mitra: She’s also from the Midwest? Josh Manion: Yes, she’s from the Chicago area. We settled around Chicago in the western suburbs. I took a quick job with a network technology bar. That didn’t work out very well. That was nine months of craziness. Their business wasn’t doing well in the post dot-com world.