Turn Logic into Magic (1)

By Dominique Trempont, Guest Author Do brand and design matter? What is a brand, after all? Why has brand become so important these days? Why is it so difficult to build? How does brand relate to design? Ryan Air was launched in Europe 6-7 years ago to reinvent the airline travel experience.

Airline Experience: End-to-End Design

By Dominique Trempont, Guest Author When I think of a service, I think of it in the same way as a product, with a set of features/functions that are clear. It is about creatively visualizing a customer experience in all its aspects, end-to-end. A service can be broken down into pieces, into a process, with

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Apple: End-to-End Design

By Dominique Trempont, Guest Author Apple goes one notch further and designs an end-to-end consumer experience for its products, store and on-line experience, customer service, support, product manuals and packaging. That passion for meaningful details in every aspect carefully crafts the Apple consumer experience to produce the “whaaow” effect.