Sramana Mitra: All right and with this model, you have generated about a $100 million in affiliate commissions so far. Of which, about 70% of that has been paid-out to your partners? David Sharpe: Technically, 100%. Last year, we did around $63 million in product sales. All of that, less processing fees, are given out
Sramana Mitra: If you’re claiming that part of your secret stuff in building this company is this 30,000 affiliate network, then I need to understand how you got to 30,000 affiliate partners in two years. I’m looking for round numbers. Let’s say you pay 90% commission to one layer of affiliate and they go and
Sramana Mitra: You pay what percent as affiliate commission? David Sharpe: It’s not quite 100% commission because we’ve got merchant, accounting , and processing fees. The commission is between 90-94% for our core product lines. We’re doing a $12,500 event at the beginning of March. Clearly, there’s event cost for that but instead of paying
Sramana Mitra: What were the profiles of these people? Were they sales people? David Sharpe: Yes. Initially, we were looking to find people who would help us go out and promote our products and services. We went after salespeople, promoters, and marketers. Sramana Mitra: What did you tell them? What was the call to action
Sramana Mitra: I’m going to get into a granular line of questioning so that we can extract the real story here. When you decided that you wanted to start a company, what did you do first? I imagine you incorporated, but was there any savings? How did you put this business together? David Sharpe: We
Sramana Mitra: How old are you now? David Sharpe: I just turned 30 last November 17. Sramana Mitra: How does this bridge us to your entrepreneurship? Where does your entrepreneurship begin – more of the kind of entrepreneurship that we cover? David Sharpe: Certainly, you guys didn’t contact me because of my entrepreneurship in the
From drugs, sex, prostitution, David Sharpe has seen it all. Hopelessly lost since his teens, a father at 15, jailed in his twenties, David has found his way back to a healthy life through entrepreneurship. Enjoy reading one of the most unusual stories we’ve done in the eighth year of Entrepreneur Journeys. Sramana Mitra: Dave,