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HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
emazinglights
Bootstrapping a Niche e-Commerce Company to $20 Million: iHeartRaves CEO Brian Lim (Part 4)
Sramana Mitra: What about team size? What kind of team size are you doing all this with and how did that grow over time? Brian Lim: We’re at about 60 full-time folks. Sramana Mitra: You’re in Los Angeles right? Brian Lim: Yes, at Anaheim. Sramana Mitra: All of these people are in Anaheim or are
Bootstrapping a Niche e-Commerce Company to $20 Million: iHeartRaves CEO Brian Lim (Part 3)
Sramana Mitra: Are there any strategic nuances that you could share of how you were able to do that? Brian Lim: Social media was big here. We were able to broadcast our message to the right folks. We had a good ground game where we were meeting fellow glovers and ravers at these music events.
Bootstrapping a Niche e-Commerce Company to $20 Million: iHeartRaves CEO Brian Lim (Part 2)
Sramana Mitra: Is it a glove that you’re selling? I’m trying to understand the form factor of the product that you’re selling here. Brian Lim: They’re white stretch gloves with LED lights at their fingertips. The technology is much more advanced than what we had before. Today you can program these lights using a Bluetooth
Bootstrapping a Niche e-Commerce Company to $20 Million: iHeartRaves CEO Brian Lim (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Niche e-commerce still produces compelling success stories. Read on to see how Brian built iHeartRaves. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? Brian Lim: I was born
