Staying in touch with past and present customers is important. In today’s business environment, this means that having an effective email marketing campaign is equally important. Enter Happy Grasshopper, today’s Incubation Radar company. Happy Grasshopper is the easiest way to keep in touch with your sphere, according to founder, Dan Stewart. Its team of writers create
Sramana: We have a lot of entrepreneurs who are building companies outside of Silicon Valley. Summarizing your experience as an entrepreneur outside the Valley, you bootstrapped your company to the point of solid revenues and did late-stage financing with Silicon Valley investors. Clate Mask: Exactly. We were able to get enough traction such that when
Sramana: When you first started your PPC campaign, what was the lay of the land? What was your assessment of available keywords that were affordable for you to advertise with? Clate Mask: This was before the days of Google AdWords. Overture had a search term suggestion tool, and it was fascinating to see the number