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From Friends and Family Funding to $30 Million Exit: Vertical Response Founder Janine Popick (Part 6)
Sramana Mitra: Interesting. In 2007, you said you were at about $5 million in revenue? Janine Popick: Around that time, yes. Sramana Mitra: You have just raised that $1.2 million friends and family round. You haven’t raised any more money beyond that? Are you profitable at this point? Janine Popick: Yes, we’re profitable at this
From Friends and Family Funding to $30 Million Exit: Vertical Response Founder Janine Popick (Part 5)
Sramana Mitra: What was the competitive landscape when it came to keywords in AdWords. It sounds like that was a major channel and that did become very competitive. Janine Popick: Brutal. Sramana Mitra: Absolutely, brutal is the word. Janine Popick: You’re competing with people who can spend a lot more money. That’s what it comes
From Friends and Family Funding to $30 Million Exit: Vertical Response Founder Janine Popick (Part 2)
Sramana Mitra: What did you do for Xoom.com? Janine Popick: I was in charge of all of the direct marketing and e-commerce. We did a lot of email marketing and a lot of marketing out to millions of people that would sign for their free webpage. We would try to upsell them clipart and all the
Thought Leaders in Cloud Computing: Lou Guercia, CEO of Scribe Software (Part 5)
But I would think that there’s tremendous opportunity for entrepreneurs to kickoff very specific use cases within an industry or between a couple of technologies and build complete solutions. For example, something around the idea of connecting SMS types of technologies to other forms of broad-based marketing such as email, analytics between SMS campaigns, and
Thought Leaders in Cloud Computing: Lou Guercia, CEO of Scribe Software (Part 4)
My perspective in what’s happening in the cloud is reasonably deep because I’ve been living in it for so long. The three trends that I see at this point won’t probably be new to you. The way that I packaged them might shape what it is we’re doing here for Scribe. Number one is the
Thought Leaders in Cloud Computing: Lou Guercia, CEO of Scribe Software (Part 3)
Sramana Mitra: Can you give an example of what type of things are sports teams trying to do with that kind of data? Lou Guercia: Let’s take the Oakland A’s, for example. You are a baseball fan. They are able to correlate your name and your credit card information to the games you’ve attended such
Thought Leaders in Cloud Computing: Lou Guercia, CEO of Scribe Software (Part 2)
Sramana Mitra: If you were to synthesize in this case study, what specifically is your value addition to this use case? Can you summarize and align? Lou Guercia: Microsoft would say they have the technology assets to solve the challenges that the state is experiencing. Tribridge has worked with other states’ Department of Corrections and
Thought Leaders in Cloud Computing: Lou Guercia, CEO of Scribe Software (Part 1)
There is much going on in the small niches of the cloud. Here’s a discussion that highlights some examples. Sramana Mitra: Lou, let’s introduce our audience to yourself as well as to Scribe Software. Lou Guercia: Scribe is a software company. We’re a global provider of solutions focused on allowing enterprises to easily bring customer
