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Bootstrapping Eloqua, Crowdfunding Influitive: Lessons From Mark Organ’s Entrepreneurial Journey (Part 1)

Posted on Monday, Jan 27th

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Raised in an entrepreneurial home, Mark was encouraged to become a doctor or professor and delighted his parents when he went to Northwestern to earn his PhD in neurosciences. In no time he was incubating Eloqua from within Bain and Company during the Internet boom years.

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Thought Leaders in Mobile and Social: Frank Dale, CEO of Compendium (Part 8)

Posted on Monday, Jul 2nd

SM: Their starting prices are $1,000 or $2,000 a month. FD: That’s pretty common in that space, and certainly with a company like Marketo or Eloqua, you’re looking at a mid-market enterprise level tool. If I were going to look for something like that, to unify that a little bit, I’m probably going to look

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Deal Radar 2010: LeadForce1 California, Michigan

Posted on Wednesday, Apr 28th

Through its marketing automation 2.0 approach, LeadForce1 aims to provide the missing link between Web analytics and customer relationship management (CRM systems), thus enabling B2B sales and marketing teams to uncover previously hidden leads, new prospect opportunities, and critical business intelligence within existing accounts. LeadForce1’s SaaS product deploys a patent-pending intent determination algorithm that spots

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Deal Radar 2009: Eloqua

Posted on Tuesday, Nov 10th

Eloqua, a provider of SaaS marketing automation platforms, was founded in 1999. Eloqua integrates direct marketing, interactive marketing, lead generation, and sales force automation to turn customer acquisition into a measurable process. There are now many companies in this space, but industry experts estimate that only 10% of B2B marketers use marketing automation systems, leaving

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