Sramana Mitra: Do you charge the brands? Haysam Ali: No, they charge me. They invest resources and we invest resources on our side to make sure that we can accomplish the integration. At the end of the day, both sides generate revenue by using the CRM. Sramana Mitra: How many of these mom-and-pops are out
Sramana Mitra: Was there any technology element to what you were providing? Haysam Ali: Not at first. While providing consulting services, we were able to build a CRM that provides intelligence into the data that we collect for them. That was then used to get other clients. Telefonica was the main case that opened the
Haysam has built a $10M services business and alongside, he has bootstrapped a vertical CRM product for the telecom industry. Read on to understand the nuances. Sramana Mitra: Let’s start with the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?