SM: In 1999 when you went to market, how were you actually selling? Were you knocking on office doors? GN: The sales model is the same as it is today. When we sold to one customer, they would refer us to four or five other people they knew would be interested.
SM: When you first started selling to individual physicians, how much money were they willing to pay? Typically when you bootstrap a company, you need to make money quickly in order to survive. GN: To be completely honest, that is one area where I completely lucked out. I ended up making a significant amount of
SM: At the point when you were founding eClinicalWorks what was your intent and vision? GN: It was not very difficult for me to visualize the goal. What I was hoping to do was digitize healthcare just like finance and telecom had become digitized. We did not set out to build an EMR or a
SM: At PetroVantage, did you focus primarily on technology or did you have a business strategy role there as well? GN: Technology was one aspect, but I was also exposed to leading a team and making business efficient. I stood my ground quite comfortably when I was exposed to senior executives in other companies like
In a season in which so many companies are producing disappointing results, gems like athenahealth still exist. athenahealth (NASDAQ:ATHN) is a leading provider for the healthcare industry’s billing and practice management solutions. athenahealth just completed its first year as a public company. I recently spoke with Jonathan Bush, athenahealth’s CEO. You can read the interview here.