Sramana Mitra: What scale is the company at now? Rob Langdon: It’s approaching nine figures. Sramana Mitra: Sounds like it’s becoming an enterprise software and healthcare IT company at this point. Is there anything else that is interesting in the story that you would like to discuss? Paper played such an important role. That’s actually
Sramana Mitra: Do you have a sales channel that was selling the paper product into the hospitals and physician groups then switched over to selling this software product? Rob Langdon: We tried different configurations with the sales group. For a while, paper and electronics were separate. Then they were combined. Then we tried regions. Since
Sramana Mitra: You earned $30 to $40 million just licensing the paper product? Rob Langdon: Yes. The paper product continues to this day. Sramana Mitra: Obviously, you built the software using the revenue of the paper product, right?
Sramana Mitra: You would make copies and distribute them? Rob Langdon: Right. They were blank forms and we would supply a shelving unit that made the selecting of correct form easy and fast for both nurses and doctors. Sramana Mitra: How long did this paper business go on?
Sramana Mitra: You built this as a startup company? Rob Langdon: Yes, we started out of our garage. Sramana Mitra: What year are we talking about? Rob Langdon: 1995.
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. A technology company that first built a $30 million business selling a paper product? You got to be kidding! No, I am not. Read T-System’s story doing just that! Sramana Mitra: Rob, let’s start with the beginning of your personal journey. Where are you from? Where
SM: How does the stimulus bill affect you? GN: The initial stimulus bill ended up dedicating anywhere from $39 billion to $46 billion to the adoption of electronic medical records in the Unites States. Do I like that? Part of me doesn’t. I wish we had just stayed the way we were without external catalysts because we
SM: What does the cost structure of the company look like? GN: Our goals are different from those of most other companies. We are not focused only on profits. Our focus is on building a company that has a long-term, positive economic impact on both our customers and the people who work here.