Deal Radar 2008: Blurb

Blurb gives individuals and groups the ability to create, publish and market professional quality photo books. Unlike offset printing, they can publish just one copy or thousands, bringing book publishing to the masses. The self-publishing and print-on-demand industry is starting to become a meaningful alternative to the older, slower, more traditional publishing model.

Re-engineering the Book Business: Blurb CEO, Eileen Gittins (Part 6)

SM: If I were to publish books through Blurb based on my blog writings, I would need to be able to have a paperback that sells for $5-6. I would also need to have a customized storefront on my site that seamlessly ties into yours, so that you can fulfill the order. Can I do

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Re-engineering the Book Business: Blurb CEO, Eileen Gittins (Part 5)

SM: How did you penetrate the market and get early traction? EG: Word of mouth driven by a great and viral product and turbo charged with amazing PR. SM: What stage are you at now? Revenue? Profitability? Traffic? Titles? Any other metrics you track? EG: Blurb expects turnover between $5-10MM in 2007, its first full

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Re-engineering the Book Business: Blurb CEO, Eileen Gittins (Part 4)

SM: What are your top target segments? EG: We segment the market very broadly into Consumer/Prosumer and Professional. Top segments within consumer/Prosumer are: * photography books of all kinds including travel, fine art, compilations from photo enthusiast communities * wedding (participant books) * yearbooks, student/class books * family histories * cookbooks Top segments within Professional

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Re-engineering the Book Business: Blurb CEO, Eileen Gittins (Part 3)

SM: Describe the value proposition of Blurb, including differentiation versus the rest of the market. EG: Blurb is bringing book publishing to the masses by providing an affordable publishing platform that’s accessible to anyone with a broadband connection and modest computing skills. Every family, traveler, photographer, bride, cook, poet, teacher, blogger, and artist has a

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Re-engineering the Book Business: Blurb CEO, Eileen Gittins (Part 2)

SM: What was the market landscape like when you founded the company? EG: Well for one thing, Blurb was a very contrarian play at the time. VCs were funding blogging platforms and social networks and online plays – and here we were taking bits back into atoms. But fortunately I had good relationships in the

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Re-engineering the Book Business: Blurb CEO, Eileen Gittins (Part 1)

I have written a few pieces on how the book publishing business needs to / is going to change because of the web. [Book Publishing Moves West? . Will the Digital Era Change Writing? . eBooks Future]. In this interview, I speak with Eileen Gittins, CEO of Blurb, who is attempting to democratize self-publishing by

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