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efuse
Building an eSports Venture from Ohio to $10M+ in Revenue: eFuse CEO Matthew Benson (Part 3)
Sramana Mitra: Fantastic! What are some of the nuances of go-to-market strategy that you have learned? Matthew Benson: We took a shot at this influencer-based model. We created a tournament for a single influencer. Once we saw the spark, we doubled down on it. It was based on being receptive to the community and listening.
Building an eSports Venture from Ohio to $10M+ in Revenue: eFuse CEO Matthew Benson (Part 2)
Matthew Benson: We built the MVP for eFuse. Almost an entire year later, we launched the product on January 2, 2020. On the initial launch, we didn’t have much success. We were just getting rolling and stumbling during the first three to four months. COVID hits right about that time. All eyeballs go to gaming.
Building an eSports Venture from Ohio to $10M+ in Revenue: eFuse CEO Matthew Benson (Part 1)
This interview is a fascinating look into the world of Gaming. Read on! Sramana Mitra: Let’s go back to the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? Matthew Benson: I’m born and raised in Ohio. I grew up an hour south of
