Manan’s professor parents in Amritsar didn’t want him to be an entrepreneur. Now, he is changing the trajectory of Math education around the globe by leveraging an underused workforce: stay-at-home moms with strong mathematics background in India. Brilliant story! Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where
Sramana Mitra: Strategy-wise, it’s still large accounts selling and just bigger deals? No major change on that front? John Baker: Not at that stage. We’re just accelerating that work and putting in place the infrastructure to grow faster. We did another round a couple of years later for another $80 million.
Sramana Mitra: Let’s talk about a bit of metrics so we can pin the journey all the way to bootstrapping before you got a funded company model. How far did you get from a revenue point of view, customer metrics, employee metrics? What were the vital statistics? John Baker: We’re somewhere in the neighborhood of
Sramana Mitra: Is there anything else that we should discuss about that bootstrapping period before we switch into the next inflection point? John Baker: One thing I would like to discuss is how we differentiated from the competition. In my case, I spent a lot of time on the engineering and design side.
Sramana Mitra: The sales model at this point is still direct selling? John Baker: Yes, still the same. It had expanded into going to conferences to figure out who to talk to. Now we were talking to Deans or Provosts. Sramana Mitra: How was the average deal size moving?
Sramana Mitra: In the very beginning, when you were going door to door asking people to sign up, what were you charging? John Baker: In the early days, I built a model that was based on cost per student. The faculty members that I reached out to didn’t have the budget for this. I said,
This is a terrific story of bootstrapped entrepreneurship in EdTech. The company also has a great PaaS strategy. Sramana Mitra: Let’s go to the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
Sramana Mitra: What are the emerging trends in the space and what are the open problems? If you were starting a company today, where would you start one? Dror Ben Naim: I’m a CEO of a company and I’ve got lot of people working for me. They would be very unhappy to hear that their