Sramana Mitra: That’s much trickier. What I see that’s really unique and very interesting in your business is the fact that you have taken a category—this college counseling or preparing high school students for college—which tends to be very transactional. You know, people pay on an hourly basis, and little bits and pieces, dribs and
Sramana Mitra: What you’re saying is that the lifetime value of the customers is very high. People sign up for an extended period of time to develop themselves and their resumes.
Sramana Mitra: So, talk to me about the various business models. Is it the regular one – the college counseling one where you are hiring mentors or college counselors by the hour, and they’re being paired with the families that are seeking guidance?
Sramana Mitra: It sounds like it’s a two-sided managed marketplace. What’s the business model? How much are you paying the counselors? How does this work out?
Sramana Mitra: That’s interesting because you had already validated that there was a market for what you were offering. One of the things that I don’t like about demo days at all is that a company just goes into an accelerator with no validation, and within three months has to go in front of investors
Sramana Mitra: And what did you end up doing to address that itch? Hanmei Wu: Well, it wasn’t very planned out, to be honest. I was still quite young, only a few years out of college. I was just kind of doing it on my own at first, maybe just charging an hourly amount. I
EdTech is notoriously difficult to build at venture scale. Hanmei is doing it.
Gus Tai, Investor, Board Member and Retired General Partner at Trinity Ventures, discusses ideas and opportunities in Education with an AI-augmented framework.