categories
HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
edmunds.com
Unicorn in the Making: Avi Steinlauf, CEO of Edmunds.com (Part 7)
Sramana Mitra: Does that mean that you can charge higher rates for the leads? Are you even able to take a transaction commission? What does that give you in terms of financial metrics? Avi Steinlauf: All of the above. It allows us to work much more closely with our partners, and depending on the individual
Unicorn in the Making: Avi Steinlauf, CEO of Edmunds.com (Part 6)
Sramana Mitra: Did you have venture capitalists in your early rounds? Avi Steinlauf: There were some small venture funds that were portions of larger companies but none of the blue chip VC funds that you would be familiar with today. Sramana Mitra: When you were raising money at that time, was this part of the
Unicorn in the Making: Avi Steinlauf, CEO of Edmunds.com (Part 5)
Sramana Mitra: The Internet business model that you were settling on was CPA lead generation or was it just straight up advertising? Avi Steinlauf: CPA lead generation would be a fair description using Internet lingo. That was just the beginning because we were also being approached during the later part of the ’90s by a number
Unicorn in the Making: Avi Steinlauf, CEO of Edmunds.com (Part 4)
Sramana Mitra: What I’d like to do next is to track the major strategic moves that were responsible for that growth to the extent that you can remember them. Avi Steinlauf: There are two major things that I would refer to. I sometimes refer to these as the business model and the evolution of the
Unicorn in the Making: Avi Steinlauf, CEO of Edmunds.com (Part 3)
Sramana Mitra: When all of this was happening, it was still under your father’s watch and you were doing this other stuff? Avi Steinlauf: That’s correct. It was a small business back then. He was 100% responsible for it. There were a handful of employees who worked in a virtual way. There wasn’t even an
Unicorn in the Making: Avi Steinlauf, CEO of Edmunds.com (Part 2)
Sramana Mitra: So you’re not a founder of Edmunds? Avi Steinlauf: I’ll tell you a little bit about the history of Edmunds. I think you’ll see it interwoven with some of the things that I’ve mentioned earlier. Edmunds is a majority-owned family business. It’s my family. My father, Peter Steinlauf, who is our active Chairman, was a
Unicorn in the Making: Avi Steinlauf, CEO of Edmunds.com (Part 1)
As you may know, we just launched a book called Billion Dollar Companies profiling the journeys of entrepreneurs building massive businesses. Edmunds.com may just be another unicorn. Sramana Mitra: Where does your journey begin? Where are you from? Where were you raised and in what kind of circumstances? Avi Steinlauf: Originally, I was born in
