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A Journey into Personalized Luxury Fashion: Editorialist YX CEO Rafael Ortiz (Part 5)
Sramana Mitra: Is there also a special category of boutiques or designers? I have a very good friend whom I hired out of Bergdorf Goodman in 1999 to be my VP of Merchandising – Bruce Pask. His partner is Donald Dean who’s a couture designer. He has a ready-to-wear line, but he’s also very much
A Journey into Personalized Luxury Fashion: Editorialist YX CEO Rafael Ortiz (Part 5)
Sramana Mitra: So tell me more about what happened when you launched it? Rafael Ortiz: The business was an app for digitizing your wardrobe. The thinking was, we would digitize everything in your closet and provide you with styling services. We would create outfits of all the items in your closet and use that as
A Journey into Personalized Luxury Fashion: Editorialist YX CEO Rafael Ortiz (Part 4)
Sramana Mitra: If I remember correctly, NexTag was a vertical search engine right? These half a million keywords were all within the domain of electronics. Rafael Ortiz: Initially yes. We added other categories like home goods and clothing. Sramana Mitra: How big a business did the tech product vertical search engine become? Rafael Ortiz: By
A Journey into Personalized Luxury Fashion: Editorialist YX CEO Rafael Ortiz (Part 3)
Sramana Mitra: It’s important to figure out why it didn’t validate. What was your analysis of why the company failed? Rafael Ortiz: In the end, the reason was margins were so tight for those retailers. They were in no position to issue dynamic pricing for their products. At that time, the whole sales channel was
A Journey into Personalized Luxury Fashion: Editorialist YX CEO Rafael Ortiz (Part 2)
Sramana Mitra: Could you describe the process of figuring out what you wanted to eventually build a startup on? What was the process of coming up with that problem? Rafael Ortiz: What we did is counter to what a lot of people advise. A lot of people advise finding the problem and doing something that
A Journey into Personalized Luxury Fashion: Editorialist YX CEO Rafael Ortiz (Part 1)
As you know, I have a passion for personalized luxury fashion and ventured into that market early on in 1999 when the market wasn’t quite ready for it yet. Rafael is building a wonderful luxury fashion venture with unique personalization details. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you
