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- The Accelerator Conundrum
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ecommerce
Student Entrepreneurs Bootstrapping a Zero-Logistics E-Commerce Company to $19 Million: Wrist-Band.com CEO Azim Makanojiya (Part 5)
Sramana Mitra: $110,000 to $6.9 million! Explain to me how that happened? What were the strategic levers? Azim Makanojiya: We were all new to this industry. We didn’t know what was going on. The only reason that this could happen at a very fast pace, from my point of view, was because we had the drive.
Student Entrepreneurs Bootstrapping a Zero-Logistics E-Commerce Company to $19 Million: Wrist-Band.com CEO Azim Makanojiya (Part 4)
Sramana Mitra: For the keyword search traffic that you were getting from Google, to convert that into an order, were you taking orders and then ordering the products from the Chinese factory? Azim Makanojiya: At that point, order volume wasn’t high. We didn’t have a platform for them to order online at that point in 2010.
Student Entrepreneurs Bootstrapping a Zero-Logistics E-Commerce Company to $19 Million: Wrist-Band.com CEO Azim Makanojiya (Part 3)
Sramana Mitra: Why that? What prompted your interest in that area specifically? Azim Makanojiya: We were at this e-commerce conference where it all started. There was a presenter there who was about 19 years old and had started a wristband company. He talked about his company and how he did his business. All his products were made in
Student Entrepreneurs Bootstrapping a Zero-Logistics E-Commerce Company to $19 Million: Wrist-Band.com CEO Azim Makanojiya (Part 2)
Sramana Mitra: What happened the first time you showed up and saw that you’re a young kid. Do they mind? Azim Makanojiya: I was a little afraid that they would mind. I had a professional attitude from the start. I wouldn’t go in wearing jeans and a shirt but would be properly dressed in khaki pants and a
Bootstrapping a Bulk Book E-Commerce Business: BookPal CEO Tony DiCostanzo (Part 5)
Sramana Mitra: How did you build the corporate business? What was the go-to market strategy and customer acquisition strategy on the corporate business? Tony DiCostanzo: Going back to the epiphany moment, the other entrenched players in the book space weren’t adequately servicing the corporate buyers. At that point, I realized that the biggest opportunity is
Bootstrapping a Bulk Book E-Commerce Business: BookPal CEO Tony DiCostanzo (Part 3)
Sramana Mitra: After you sold the healthcare business? Tony DiCostanzo: Yes. I didn’t think of the book company as having a big potential because at that time, it was limited to probably about 20 different books that we sold consistently. Some of those books were from different publishers, but I didn’t really represent all the other books
Ultra-Light Startup to $20 Million in Revenue: WatchUWant CEO OJ Whatley (Part 7)
Sramana Mitra: How many people do you have? OJ Whatley: We currently have 20 employees. Sramana Mitra: That’s very good – 20 employees, $20 million in revenue. OJ Whatley: Half of those are sales associates. Sramana Mitra: That is my next question. What is the composition? Half are sales associates, what is the other half
Ultra-Light Startup to $20 Million in Revenue: WatchUWant CEO OJ Whatley (Part 6)
Sramana Mitra: Regardless, in 2008 you were generating business at your own site. Talk to me specifically about your own site – developing your own site, business on your own site, the traffic. How much business do you do today on your own site? OJ Whatley: Back then, as it is today, it’s primarily keyword-driven.
