If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Richard has built several business in the “shopworn” designer merchandise segment. Learn more about the business through his journey. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? Richard
E-commerce strategy for small merchants is becoming quite complicated with Amazon becoming a giant player in the space. This interview cuts through a lot of that complexity. Sramana Mitra: Let’s start by introducing our audience to yourself as well as to Amify. Ethan McAfee: I’m the Co-Founder and CEO of Amify. We help brands maximize
Sramana Mitra: I’ll tell you one thing though. You made this comment that outsourcing is bullshit. That’s absolutely false. There are a lot of ways of succeeding. You have succeeded in one way. There are a lot of other people who have succeeded in other ways. We have case studies of virtual companies with 140
Sebastian Petersen: If you want to start an ecommerce company today, it’s very difficult to do it without a lot of funding and thinking big from the very beginning. Today, buying visitors and customers is four times the price it was 10 years ago. You have to think more creatively today. Sramana Mitra: I’d say
Sramana Mitra: What country did you first go into outside Denmark? Sebastian Petersen: Norway and Sweden. Then we started going south into Germany and France. Sramana Mitra: Was there something different that Norway and Sweden wanted? Sebastian Petersen: Only simple things. Once we started moving out of Scandinavia to Germany and France and especially Eastern
Sramana Mitra: Can you tell me how many years are we talking in this mode? When did you move out of your mom’s house to your own apartment? Sebastian Petersen: We only did that for about six months. Sramana Mitra: How much were you doing, revenue-wise, when you moved to the apartment? Sebastian Petersen: I
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. What a wonderful story of an ecommerce company bootstrapping to $12 million from a small town called Horsens in Denmark. All 60 employees work out of Horsens currently. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you
Adam Schwartz: Through this marketplace, we started doing three things. One is, we invested heavily in improving the platform and the technology behind the store and product creation. There were some pretty serious technical challenges in taking a high resolution image from designers and turning that instantly into a ton of different product images. It’s a