Thought Leaders in E-Commerce: Gooten CMO Mark Kapczynski (Part 2)

Sramana Mitra: Are Shopify stores your largest customer base? Mark Kapczynski: Most of our customers use Shopify stores, but we also have merchants that operate on places like Etsy, Amazon, WooCommerce, and BigCommerce. The bulk of them do use Shopify or a custom solution. We have a raw API solution that people can tap into.

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Thought Leaders in E-Commerce: Gooten CMO Mark Kapczynski (Part 1)

A deep dive into the custom e-commerce world. Sramana Mitra: Let’s start by having you introduce yourself as well as Gooten to our audience. Mark Kapczynski: I’m the Chief Marketing Officer here at Gooten. I’ll first say that Gooten has now entirely moved to working virtually. We used to be headquartered in New York. Now

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Bootstrapping to $35 Million: BannerBuzz CEO Nishant Shah (Part 2)

Sramana Mitra: What was the insight in terms of customer acquisition for instance? What clicked? Nishant Shah: When you’re growing the business and you’re bootstrapping it, it always depends on how much money you have. You want to spend more on marketing because you want to grow that way, but you have to have your

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Bootstrapping to $35 Million: BannerBuzz CEO Nishant Shah (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  In these unusual times, many who once dreamed of funding are forced to bootstrap. Well, bootstrapping is good during good times, and necessary during bad times. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised,

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Thought Leaders in E-Commerce: LED Light Expert CEO Dara Greaney (Part 2)

Sramana Mitra: What do you do on the cash flow management side? Dara Greaney: We finance a lot of it ourselves. We use a third-party company called Resolve. It’s a spin-off of a popular payment platform for B2C. People like the idea of not having to take the risk online. For larger companies, we do

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Thought Leaders in E-Commerce: LED Light Expert CEO Dara Greaney (Part 1)

Dara spoke with us some years back on his previous venture. This time, he has switched from B2C to B2B and brings insights on the nuances of that sector. Sramana Mitra: Let’s start by introducing our audience to yourself as well as to the new company that you’re doing.

Thought Leaders in E-Commerce: Uppler CEO Grégoire Chauvin (Part 2)

Sramana Mitra: Are your clients mostly in France or are they elsewhere as well? Grégoire Chauvin: Half of our clients would be in the US and half in Western Europe.  Sramana Mitra: Can you talk a bit about where you’re seeing adoption? What industry by geography? Is the food and beverage trend global or specific

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Thought Leaders in E-Commerce: Uppler CEO Grégoire Chauvin (Part 1)

Grégoire discusses two key trends in e-commerce: B2B and marketplaces. Sramana Mitra: Let’s start by introducing our audience to yourself as well as to the company. Grégoire Chauvin: I’m the Founder of Uppler. We are a software company. We develop software that lets you create your own B2B e-commerce platform. We have different use cases

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