Thought Leaders in E-Commerce: Tipser CEO Marcus Jacobsson (Part 1)

Tipser is a Swedish company that is turning affiliate marketing on its head! Super interesting conversation. Sramana Mitra: Let’s start by introducing our audience to yourself as well as Tipser. 

Thought Leaders in E-Commerce: Jungle Scout CEO Greg Mercer (Part 4)

Sramana Mitra: You mentioned that these Amazon brands rolling up are your customers. Can you talk about some of these companies that are coming together through these roll-ups? What kinds of brands have been rolled up? How many umbrella companies are there doing this? Greg Mercer: It’s become prolific over the past couple of years.

Read Full Article »

Thought Leaders in E-Commerce: Jungle Scout CEO Greg Mercer (Part 3)

Greg Mercer: There are two different scenarios that I am going to give you. There is one that is a brand new startup that launched their first brand and then I will do another example of how a larger company would use it. Let’s start with the former one. Let’s say that I am an

Read Full Article »

Thought Leaders in E-Commerce: Jungle Scout CEO Greg Mercer (Part 2)

Sramana Mitra: We just did a piece on Amazon that starts to look at Amazon’s forays into advertising. Amazon is becoming quite a force in advertising. One of the things that we have observed in that piece is that, unlike Facebook and Google that are starting to lock horns with Apple because of data collection,

Read Full Article »

Thought Leaders in E-Commerce: Jungle Scout CEO Greg Mercer (Part 1)

If you haven’t already, please study our free Bootstrapping course and the Investor Introductions page. How do brands operate on Amazon? A fascinating window into a fast-growing world. Sramana Mitra: Let’s start by introducing our audience to yourself as well as Jungle Scout. Greg Mercer: I’m the CEO and founder of Jungle Scout. It is a platform to empower

Read Full Article »

Thought Leaders in E-Commerce: Solid Commerce CEO Eran Pick (Part 2)

Sramana Mitra: At which point does it make sense for merchants to start working with a player like you?  Eran Pick: I think it’s a matter of your role and the type of seller you are. If you are a professional seller, this being your full-time job, then you need a solution like Solid Commerce

Read Full Article »

Thought Leaders in E-Commerce: Solid Commerce CEO Eran Pick (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Solid Commerce sits in the middle of the multi-channel e-commerce ecosystem. Read on to learn more about the segment. Sramana Mitra: Let’s start at the beginning and introduce Solid Commerce as well as your own background.

Thought Leaders in E-Commerce: Gooten CMO Mark Kapczynski (Part 3)

Sramana Mitra: Talk to me about what is happening on the backend. You said you work with a lot of on-demand manufacturers. These are not your own manufacturing facilities but rather third-party manufacturers.  Mark Kapczynski: It is based on the products that we are going to support on behalf of our merchant platforms. We source

Read Full Article »