Sramana Mitra: Can you walk me through the work flow? I live in India. I have a child in college at MIT. If I’m the consumer sending the wire, what is my work flow? Mike Massaro: We work with the educational institution. Our model is that of an international payment processor for that receiver of
Sramana Mitra: Talk about the variety of different ways that people do make these kinds of payments. It sounds like education is one of your big segments. Is that your only segment? Mike Massaro: It isn’t now. We started the company there. We’ve been around for about five years. We had focused on education exclusively.
Have you ever been an international student in a US college or university that required your parents having to transfer money to your school? Or perhaps have a child studying abroad for whom you have to do this? In either case, you may want to read this interview to learn about how cross-border payments are
Sramana Mitra: What does this do to the conversion rates? Do you have metrics on how it influences conversion? Brian Rigney: Beautiful question. It has dramatically helped their conversion rates. It has helped engagement as well. I’ll give you a couple of examples where it helped bring engagement up. From handbags, they saw a 50%
Sramana Mitra: So this is happening off the catalog where it publishes back into the catalog? Brian Rigney: Correct. With Publicator, you start with a PDF and you end up with a richer, more engaging version of that PDF online. It still looks like the printed version. Sramana Mitra: Where would we find a good example
Sramana Mitra: Let’s double-click down on your work. I’d like to understand the customer base. What is the target customer base? Also, do some use cases of a couple of your interesting customers that well illustrate what you’re doing. Brian Rigney: We’ve 1,500 brands across the globe. They represent folks like Marks & Spencer and
Content and Commerce are trying to integrate, albeit at a slow pace. The world order is very far still from my 2007 vision: Web 3.0 = (4C + P + VS). Nonetheless, read on to learn about some very interesting developments in the industry. Sramana Mitra: Let’s start by introducing our audience to yourself as
Sramana Mitra: Talk to me a bit about the business model, both from what you are doing as well as trends in this kind of marketplace business model. How does this work? How much does the seller get? How much do you get? Philip Rooke: We have a basic charge. Depending on the product, there