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HOT TOPICS
- The Accelerator Conundrum
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- The Future: End of Capitalism
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E-Commerce
Building a Fashion E-commerce Business and Surviving Covid: Go Dash Dot CEO Hannah Fastov (Part 4)
Sramana Mitra: Tell me about traffic for the Shopify website. What strategy did you follow to drive traffic? Hannah Fastov: After we launched our Shopify website, we started to engage with a digital advertising agency. I worked closely with them to develop this strategy of how we are going to get people to our website.
Building a Fashion E-commerce Business and Surviving Covid: Go Dash Dot CEO Hannah Fastov (Part 3)
Sramana Mitra: The positioning was as a gym bag. Hannah Fastov: We started as a gym bag. Our first trade show and our first target demo was either to the fitness instructor who was teaching four different classes all over the place who was always on the go. We also targeted the avid gym goer
Building a Fashion E-commerce Business and Surviving Covid: Go Dash Dot CEO Hannah Fastov (Part 2)
Hannah Fastov: For six months, I couldn’t stop thinking about this idea. In January of 2016, I googled “New York handbag designer”. I found my designer who had been with me since the beginning. She helped me commercialize my ideas. She took what I wanted, made it into a bag that had the potential to
Building a Fashion E-commerce Business and Surviving Covid: Go Dash Dot CEO Hannah Fastov (Part 1)
Excellent story of a fashion e-commerce entrepreneur bringing to market a range of new bags.Positioning, customer acquisition, business development, partnerships – many topics are dealt with in great detail in this conversation. Enjoy! Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born and raised? What
Digital Nomad Building a $5M+ E-Commerce Business: IntelligentLabs CEO Rus Hughes (Part 4)
Sramana Mitra: The bulk of the business is based on doctor recommendations? Rus Hughes: I would say word of mouth. When we started, it was heavily weighted to doctors. Brand reputation is the crux of the business. More and more brands are doing it now. When we started in 2014, there was a scandal with
Digital Nomad Building a $5M+ E-Commerce Business: IntelligentLabs CEO Rus Hughes (Part 3)
Sramana Mitra: How long did it take you to get to a million dollars in revenue? Rus Hughes: Two and a half years. Sramana Mitra: What was your inventory strategy during this period? Did you have to finance inventory? Rus Hughes: We were doing it organically. I kept my cost of living super low. We
Digital Nomad Building a $5M+ E-Commerce Business: IntelligentLabs CEO Rus Hughes (Part 2)
Sramana Mitra: Who was this business partner? How did you become business partners? Rus Hughes: I knew him when I was living in Brighton. He discovered a business model of how to market products online. He wasn’t sure what product to market. Given that we were both into health and fitness, we thought we’d start
Digital Nomad Building a $5M+ E-Commerce Business: IntelligentLabs CEO Rus Hughes (Part 1)
Rus lives the life of a digital nomad. He started life as a techie, and with a very small team and a cofounder, has built a $5M+ niche e-commerce business selling supplements. Excellent story full of lessons and nuances. Sramana Mitra: Let’s start at the very beginning of your journey. Tell me about where you
